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DDB Mexico and La Jornada's 'Truth Tag' Helps You Fact Check Fake News

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Twitter tool leverages the reputation of a publication for the user to use as a reference point

DDB Mexico and La Jornada's 'Truth Tag' Helps You Fact Check Fake News

DDB México presents the Truth Tag, their latest campaign made for Mexican newspaper La Jornada.

Truth Tag is a Twitter account that respects the natural use of Twitter and saves the user an external search, all the while helping users exercise their right to be truthfully informed.

The tool was programmed by the Autonomous University of Mexico. This innovation leverages the reputation of a publication (in this case La Jornada, one of the largest newspapers in Mexico in terms of circulation and digital) for the user to use as a reference point. Thus, information can be consumed and shared in a more responsible way.


video
La Jornada - Truth Tag
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Post Production / VFX

Post Production Company: CNK Post

Music

Sound Engineer: Tony Vijosa

Creative Agency

Creative Agency: DDB Mexico

Art Director: Tessa Maldonado, Adriana Laroche

Copywriter: Tessa Maldonado, Adriana Laroche

Producer: Nadia Gonzalez, Violeta Lopez

Categories: Media and Entertainment, Newspapers

DDB North America, Tue, 30 May 2017 13:05:19 GMT