DDB México presents the Truth Tag, their latest campaign made for Mexican newspaper La Jornada.

Truth Tag is a Twitter account that respects the natural use of Twitter and saves the user an external search, all the while helping users exercise their right to be truthfully informed.

The tool was programmed by the Autonomous University of Mexico. This innovation leverages the reputation of a publication (in this case La Jornada, one of the largest newspapers in Mexico in terms of circulation and digital) for the user to use as a reference point. Thus, information can be consumed and shared in a more responsible way.