DDB North America
Tue, 30 May 2017 13:05:19 GMT
DDB México presents the Truth Tag, their latest campaign made for Mexican newspaper La Jornada.
Truth Tag is a Twitter account that respects the natural use of Twitter and saves the user an external search, all the while helping users exercise their right to be truthfully informed.
The tool was programmed by the Autonomous University of Mexico. This innovation leverages the reputation of a publication (in this case La Jornada, one of the largest newspapers in Mexico in terms of circulation and digital) for the user to use as a reference point. Thus, information can be consumed and shared in a more responsible way.
Post Production Company: CNK Post
Sound Engineer: Tony Vijosa
Creative Agency: DDB Mexico
Art Director: Tessa Maldonado, Adriana Laroche
Copywriter: Tessa Maldonado, Adriana Laroche
Producer: Nadia Gonzalez, Violeta Lopez
Categories: Media and Entertainment, NewspapersDDB North America, Tue, 30 May 2017 13:05:19 GMT