DDB Group Melbourne has appointed internationally renowned brand strategist Karen Dwyer as chief strategy officer.
appointment rounds out the agency's new leadership team, following the
appointments of group MD Kate Sterling and ECD Stuart Turner last year.
joins the Group after several years in NYC, where she most recently
consulted in-house with brands, private equity and agencies; for clients
such as Etihad Airways, Macy's, and HP. Prior to that she held senior
strategy positions at BBDO and R/GA NY, leading brand and digital
transformation projects for Visa, Victoria's Secret and Tiffany &
Says Sterling: "Karen is a brilliant fit for us. Her
background in some of the world's leading brand and digital agencies is
Dwyer will lead a group of brand, experience, content, social, data and
CRM strategists across DDB, Track and Mango, centralising the strategic
offering and bringing these disciplines together to collaborate on
Dwyer said her passion lies in helping brands define
their purpose and bringing this to life through the development of
ideas, behaviours and experiences that add value to people's lives.
Dwyer: "I feel really lucky to be given this opportunity. Kate and Stu
are an incredible leadership team, and we've got some fantastic clients
and opportunities, not to mention a bunch of really smart, lovely people
with industry leading capabilities. I'm looking forward to everything
we've got in the pipeline."
DDB Group Australia CEO Andrew Little
said that the Melbourne Group is prepped for further growth this year
following last year's transformation of its businesses.
Little: "This is an important time for DDB Group Melbourne. With its new
leadership team now in place, and a fresh, integrated structure across
the Group, I'm looking forward to seeing the full potential of the Group