Wed, 29 Mar 2017 09:50:11 GMT
Online accommodation reservations brand Hotels.com announces a joint venture with DDB Latina Group to manage its digital and social media business in Latin America.
While DM9DDB Brasil and DDB Mexico are the main offices responsible for developing offline and online campaigns as well as the most important markets for the brand, the offices of Argentina and Colombia will also participate in the development of projects.
The agency partner selection process began in November 2016, in which Hotels.com evaluated 96 agencies in order to select the top five candidates, who would eventually compete for the regional account.
“We are very excited to work with this talented global group, who will help us expand our presence in Latin America – one of the present focuses of our company,” said Juan Carlos Pasquel, Marketing Director at Hotels.com.
"The integrated effort between our teams in the region was key to win this recognition. It is important that our clients value the fact that they are not bound to a single agency or market but to the talent of an entire network. We are also honoured that Hotels.com has assigned us the management of their account, especially for being a digital native," concluded Álvaro Miguel, Chief Digital Officer at DDB Latina Group.
“This is a great addition to other recent global achievements obtained by the network in last few months, such as SEAT, Sunsilk, Sedal, Unilever, and Avianca. We are proud to work with the digital pure-player in the region," added Juan Carlos Ortiz, President of DDB Latina Group.view more - Hires, Wins & BusinessDDB Latina, Wed, 29 Mar 2017 09:50:11 GMT