DDB Group Vietnam Wins Logistics Company Ninja Van Business

DDB Group Vietnam has won the highly coveted business for Southeast Asian logistics company Ninja Van.

The agency will take responsibility for the full spectrum of marketing services, including ATL, BTL, on-ground and digital, for the fast-growing delivery service across Vietnam.

Since its launch in 2014, Ninja Van has established its operations in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. DDB won the account following a competitive pitch process.

Following a management restructure in 2017, DDB Group Vietnam has grown in strength over the past few years, including bolstering its digital capabilities in working closely with Tribal Worldwide and drawing prestigious local accounts like Prudential and Circle K into the fold.

"As front runners in the digital space powered by a disruptive mindset, DDB was the natural choice. We are excited to enter a new chapter in our Vietnamese story with their innovative, driven team." said Tan Li Hao, regional CMO of Ninja Van.

Added Olaf Mueller, managing director at DDB Group Vietnam: “Building our company and culture also requires the right client mix, and we couldn’t be happier to join forces with such an admirable business. Ninja Van has many traits that we see in ourselves, including ambition, entrepreneurship, creativity, and agility.”