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DDB Group Singapore and National Library Board Unveils Limited Edition Book Bags

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As part of the 6th edition of the LampPost Project, the bags are made from upcycled National Day 2021 banners and flags

DDB Group Singapore and National Library Board Unveils Limited Edition Book Bags

The annual LampPost Project, an upcycling initiative by DDB Group Singapore ('DDB'), returns in 2022 to launch a limited-edition reusable book bag.  

Made from upcycled National Day 2021 banners and flags, each book bag is sewn by less-privileged Singaporeans from Sembawang Family Service Centre’s ('SFSC') SOWERS Project that aims to empower individuals from disadvantaged backgrounds by equipping them with skills and providing an avenue for them to earn supplementary income. Profits from the sale will be donated to the National Library Board’s ('NLB') kidsREAD programme. 

To encourage reading and learning, each book bag has a label bearing a QR code that leads to a list of curated NLB eResources related to Singapore and its National Day celebrations.  

Since its launch in 2017, The LampPost Project has breathed new life into National Day banners and flags by creating commemorative tote bags and other merchandise in aid of non-profit organisations and rallied nationwide support from Singaporeans and local business leaders.

The limited-edition book bags will be made available online via and retail at $28 each.  

As this project promotes sustainability, delivery options will not be available as part of efforts to reduce carbon footprint. Purchased book bags are to be collected at the Jurong Regional Library (JRL), from 12pm – 8pm on 6th and 7th August 2022. A loan promotion will also be offered during the collection at JRL;  the first 50 borrowers of a book or an e-book from the Singapore collection will receive a limited-edition bookmark made from the same NDP 2021 banners.  

“The LampPost Project is something we look forward to every year. To us, there’s no greater way to show our pride by giving back to the community while adding purpose to these beautiful designs,” said Sharon Goh, creative director and co-founder of LampPost Project. “We’re incredibly blessed to be able to lend our support to this amazing cause and partner with community stalwarts like NLB.” 

“DDB’s contribution of the profits from this year’s LampPost Project will benefit many children under NLB’s kidsREAD programme, to cultivate their love for reading. In addition, those who buy the book bag  will also be able to easily gain access to NLB’s eResources through the QR code on them. This is one of  the many ways that allow us to reach our patrons where they are through our Nodes in everyday spaces. We will continue to work with like-minded partners to create a seamless and omni-channel Learning Marketplace under our LAB25 (Libraries & Archives Blueprint 2025) vision,” said Mr Wan Wee Pin, director of NLB’s planning and development division.  

The up-cycling project would not have been possible without the generous support from the NDP21 Committee, NDP21 Infrastructure and Decoration Committee Secretariat Joel Tan, chief illustrator Lee Xin Li and production house AllMaster.  

To learn more about the LampPost project, visit here

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Categories: Education, Corporate, Social and PSAs

DDB Asia, Thu, 04 Aug 2022 10:46:51 GMT