Leading online accommodation booking platform Hotels.com has appointed DDB Group Hong Kong to lead its Asian creative and strategic duties across Hong Kong, Japan, Singapore, Thailand, and Taiwan. DDB won the multi-market pitch against top agencies in the region.
The agency’s focus is to increase brand affinity and customers’ emotional connection with the Hotels.com brand as it continues to grow its presence and awareness in Asia Pacific.
Chie Ikoma, Senior Manager, APAC Brand Marketing, Hotels.com brand, said: “DDB Group Hong Kong impressed us with its grand vision and ambition for our brief. The team thought about the task not just as a one-off campaign, but as a long-term sustainable platform. We look forward to working together to grow the Hotels.com brand across the region.”
At the core of DDB Group Hong Kong’s approach is a very distinct creative concept that aims to bring a recently launched brand mascot – a pug in a bellboy uniform – to connect with the brand and most importantly Hotels.com customers and stakeholders.
Justin Bonnett, DDB Group Hong Kong’s Business Director, Regional Accounts, said: “When we were presented with the opportunity, we felt excited by its creative potential We can’t wait to bring our idea to life across Asia, building a strong foundation for future brand growth. It also helps that we are all passionate travellers and dog lovers.”
Pictured above, left to right: Andreas Krasser, Head of Strategy & Innovation; Justin Bonnett, Business Director, Regional Accounts; Chie Ikoma, Senior Manager, APAC Brand Marketing; Jamal Hamidi, Executive Creative Director, Global Business; Annie Tong, Head of Broadcast