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DDB Group Appoints Tabitha Fairbairn as new MD at Mango Sydney

18/01/2017
Advertising Agency
Sydney, Australia
34
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Fairbairn moves to Mango Sydney from Haystac.
DDB Group Sydney has announced the appointment of Tabitha Fairbairn (left) as managing director, Mango Sydney. Fairbairn will spearhead Mango Sydney's leading PR, experiential, sponsorship and social media offering.

Fairbairn brings with her 16 years of experience delivering award-winning PR, influencer, experiential, sponsorship and social media work for a range of clients including Toyota, Citi, Google, Expedia, Harley-Davidson, Dyson and Tourism Northern Territory. Most recently, she was general manager of Haystac, part of the Dentsu Aegis Network.

Says Andrew Little, CEO, DDB Group Australia: "Tabitha is the perfect addition to our DDB Group leadership team. Her experience working within an integrated network environment, coupled with her significant experience, is an asset for Mango and the DDB Group.

"Tabitha's proven ability in delivering creative and memorable campaigns aligns to the DDB Group vision and further bolsters the credentials and experience of our leadership team."

Says Fairbairn: "I've always admired Mango and DDB. They're an inherently creative business full of a diverse range of talented and collaborative people, with a reputation for creating world-class work that delivers tangible results for its clients.

"Upon meeting Andrew, Nicole Taylor and Ben Welsh, I was immediately drawn to the talent, chemistry and vision of DDB Group. With Mango's existing credentials and stand-out staff, the agency is set for a big year and I'm very pleased to be part of the team."
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