DDB Group Sydney has announced the appointment
of Tabitha Fairbairn (left) as managing director, Mango Sydney.
Fairbairn will spearhead Mango Sydney's leading PR, experiential,
sponsorship and social media offering.
Fairbairn brings with her
16 years of experience delivering award-winning PR, influencer,
experiential, sponsorship and social media work for a range of clients
including Toyota, Citi, Google, Expedia, Harley-Davidson, Dyson and
Tourism Northern Territory. Most recently, she was general manager of
Haystac, part of the Dentsu Aegis Network.
Says Andrew Little,
CEO, DDB Group Australia: "Tabitha is the perfect addition to our DDB
Group leadership team. Her experience working within an integrated
network environment, coupled with her significant experience, is an
asset for Mango and the DDB Group.
"Tabitha's proven ability in delivering creative and memorable campaigns
aligns to the DDB Group vision and further bolsters the credentials and
experience of our leadership team."
Says Fairbairn: "I've always
admired Mango and DDB. They're an inherently creative business full of a
diverse range of talented and collaborative people, with a reputation
for creating world-class work that delivers tangible results for its
"Upon meeting Andrew, Nicole Taylor and Ben Welsh, I was
immediately drawn to the talent, chemistry and vision of DDB Group.
With Mango's existing credentials and stand-out staff, the agency is set
for a big year and I'm very pleased to be part of the team."