DDB Germany and MediaMonks have won a Titanium Lion with Reporters Without Borders: The Uncensored Playlist
. Launched in 2018, the project achieved worldwide acclaim through making use of a loophole — sharing stories turned into songs through music streaming services such as Spotify and Soundcloud — where previously they would be censored by countries with oppressive press regulation.
The win marks the first Titanium Lion for MediaMonks. Titanium entries ‘break new ground in branded communication as provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.’
Dennis May, chief creative officer, DDB says: “We are over the moon about being awarded with a Titanium lion — arguably the hardest category in Cannes. When you look at the other winners and shortlists it’s a real honour to be among these ideas. It’s the first ever Titanium lion for DDB Germany and a very rare one in Germany. And most importantly: it puts the focus on the very important fight against censorship once again.”
Victor Knaap, Main Monk and CEO, MediaMonks adds: “Winning the Titanium Lion with such an incredibly impactful idea represents a step forward for the industry — and one great big leap for MediaMonks. I can’t begin to emphasize how thankful I am to DDB and Reporters Without Borders for such a powerful, winning, partnership.”
Jeff Baker, executive producer, MediaMonks says: “The Uncensored Playlist is truly one of the great advertising ideas of the past decade, and further validates the incredible value and impact that projects like this can bring to the world. A Titanium that raises awareness for the incredible work Reporters Without Borders does is an honour of the highest degree and I’d like to extend my thanks to DDB for trusting us to work on this incredible campaign.”