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DDB Dubai Takes Home MENA Grand Prix at Cristal Festival


Persil's 'Preserving Pride' wins in Consumer Marketing Category

DDB Dubai Takes Home MENA Grand Prix at Cristal Festival

DDB Dubai’s campaign for Persil (Henkel) – Preserving Pride – stood out at the Cristal Festival in Courchevel. The jury made the campaign its MENA Grand Prix winner in the Consumer Marketing Category. The work also received three Gold in Design & Packaging, Point of Sale and in Best use of Promo and Activation categories, and three Silver in Point of Sale, Best use of Merchandising/in Story Marketing and in Best use of Ambient in Promotional Campaign. 

On these wins, Hubert Boulos, CEO DDB Middle East said: “The toughest challenge for creatives and brands in the UAE is to develop award winning work rooted in local culture. Preserving Pride has definitely met that challenge and exceeded it as it is also a business building idea for one of the most demanding marketers in the world”. 

Another Gold was awarded to Al Manzil School’s Facebook App in Direct Marketing led by Digital and Social category. Al Manzil School’s Facebook App also received a Bronze in the Media category for Best use of Social. 

On the overall agency performance at the Cristal Festival, Firas Medrows, ECD DDB Dubai said: “This is the best way to end the year. A year where we faced many challenges. Nevertheless, we stood still and we came out stronger than ever. Thanks to the great team we have, without you this won’t be possible. Keep it up. 2015 here we come. “ 

The Cristal Festival is an international event held from 11 to 14 December 2014, in Courchevel, French Alps. The objective of the Festival is to promote European and MENA advertising creativity. The Cristal Festival juries are made up of both agencies and advertisers. This year, Patrick Ehringer, President DDB Middle East & Africa was part of the Global Leadership Council, and Firas Medrows, ECD DDB Dubai, a member of the Consumer Marketing jury.

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