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DDB Creates 'Heroes of Today' Platform to Unite Organisations in Fight against Intolerance

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The platform’s first action was to release a short film focusing on the story of Jesse Owens

DDB Creates 'Heroes of Today' Platform to Unite Organisations in Fight against Intolerance
DDB Spain has launched “Heroes of Today”, a platform designed to confront social intolerance and discrimination by bringing together a number of brands who want to transform society. The Professional Football League, Iberia, the Post Office, Telepizza, Clínica Baviera and 11811 have been the first to sign up. 

These organisations are committed to social initiatives, coming together to increase their impact in the belief that by working as a team they can be much more effective. Losheroesdehoy.com seeks out and tells real stories about real heroes, members of the public, employees and others who share their experiences and learning and fight for a better world, because as long as there is still intolerance or discrimination, we will continue to need heroes. 

The platform will also provide users with access to the social projects and NGOs the brands are committed to so they can cooperate with them directly. 

The platform’s first story about heroes is a short film starring Jesse Owens, one of the 18 African-American athletes who competed at the 1936 Olympic Games in Berlin. The piece shows his experiences during his journey to the legendary Olympic Stadium and reflects on the racial discrimination currently to be found in sport.

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Client

Advertiser: LaLiga, Iberia, Correos, Telepizza, Clínica Baviera and 11811

Post Production / VFX

Post Production Company: El Ranchito

Sound

Sound: Miguel Calvo (Sound Stage)

Other

Project Manager: Iván Olavarría (Digital)

PR: QMS Comunicación

Creative Agency

Creative Agency: DDB España

Executive Creative Director: Daniel Rodríguez, Nerea Cierco and Alfredo Vaz

Art Director: Fernando Morate

Copywriter: Arturo Dorado

Producer: Beatriz Mancha

Creative Manager: José Mª Roca de Viñals (General Manager)

Account Director: Alejandro Lavezzolo

Account Executive: José de la Fe

Production Director: Enrique Feijoo

Production Company

Production Company: Garlic

Producer: BRBR, Laura Ibáñez

Executive Producer: Alvaro Gorospe and Irene Nuñez

DOP: Michal Babinec

Digital Producer: The OMS

Offline

Editor: Ale García

Genres: Storytelling

Categories: Social, Corporate, Social and PSAs

DDB EMEA, Fri, 12 Apr 2019 13:42:03 GMT