Thu, 03 Mar 2016 12:59:21 GMT
Just when you thought you’d seen every type of air con ad going, DDB Group China surprises with a kung fu flick for Midea Aircon.
DDB Group China worked with Midea to create a light-hearted kung fu-themed TVC to promote its air-conditioners. The television spot featured a teenager, doing a Shaolin flip in the air as he deftly snatches the aircon remote control from his mother. The spot goes on to reveal the unique energy-saving mechanism by Midea. By pressing the 'ECO' button on the remote, its intelligent eco function translates to cost-savings at one kilowatt per night.
“In a typical Chinese household, the battle of the remote control is common. In China, two, three or even four generations live under one roof. So it’s not uncommon for the younger generations to be at odds with their parents or even their grandparents over living habits,” said Twelve Tong, Vice President, DDB China Group.
The TVC will be launched on China’s CCTV primetime channel from 1 March until May 2016.
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Director: Julien Ayrault
Art Director: Rebecca Liang, Allen Wang
Copywriter: Jana Chen
Creative Agency: DDB Group China
Executive Creative Director: Adams Fan
Producer: Cherry Wang
Genres: Comedy, Action
Categories: Home Appliances, White GoodsDDB Asia, Thu, 03 Mar 2016 12:59:21 GMT