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DDB Chicago Launches McDonald's Winter Olympics Ad



'Celebrate With a Bite' takes viewer through a medal-biting history

DDB Chicago Launches McDonald's Winter Olympics Ad

The biting of the medal has become an iconic symbol of victory at the Olympics. Coincidentally, the iconic Chicken McNugget is sometimes used to celebrate life’s smaller victories. Whether you’re a world-class athlete or a child who’s scored his first goal…The greatest victories are celebrated with a bite.

“Celebrate with a Bite” is a nostalgic and spirited celebration of athletic triumph edited by Whitehouse Post‘s Meg Kubicka. The spot takes viewers on a ride through Olympic history, cleverly juxtaposing iconic medal-biting imagery with shots of fans across the world biting into McDonald’s Chicken McNuggets.


Client: McDonald’s

Title: “Celebrate with a Bite”

Agency: DDB Chicago

Executive Creative Directors: Matt Eastwood, Tony Malcolm

Creative Director: Nancy Jordan

Associate Creative Director: Brian Boord, Chad Broude

Producer: Matt Green

Executive Producer: Liat Ebersohl

Production Company: Pytka

Director: Joe Pytka

Executive Producer: Tara Fitzpatrick

Line Producer: Gretchen Siss

Editing House: Whitehouse Post, Chicago

Editor: Meg Kubicka

Assistant Editor: Matt Jameson

Producer: Dawn Guzowski

Executive Producer: Dan Bryant

Audio/Sound Design: Gutenberg

Audio Engineer/Sound Designer: Nick Papaleo

Finish/FX: Filmworkers Chicago

Visual Effects Artist: Rob Churchill

Producer: Derek de Board

Executive Producer: Lisa Long

End Tag Animation: Vitamin

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Genres: People

Categories: Convenience, Food

Whitehouse Post - US, Fri, 07 Feb 2014 10:27:29 GMT