Whitehouse Post - US
Fri, 07 Feb 2014 10:27:29 GMT
The biting of the medal has become an iconic symbol of victory at the Olympics. Coincidentally, the iconic Chicken McNugget is sometimes used to celebrate life’s smaller victories. Whether you’re a world-class athlete or a child who’s scored his first goal…The greatest victories are celebrated with a bite.
“Celebrate with a Bite” is a nostalgic and spirited celebration of athletic triumph edited by Whitehouse Post‘s Meg Kubicka. The spot takes viewers on a ride through Olympic history, cleverly juxtaposing iconic medal-biting imagery with shots of fans across the world biting into McDonald’s Chicken McNuggets.
Credits
Client: McDonald’s
Title: “Celebrate with a Bite”
Agency: DDB Chicago
Executive Creative Directors: Matt Eastwood, Tony Malcolm
Creative Director: Nancy Jordan
Associate Creative Director: Brian Boord, Chad Broude
Producer: Matt Green
Executive Producer: Liat Ebersohl
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Line Producer: Gretchen Siss
Editing House: Whitehouse Post, Chicago
Editor: Meg Kubicka
Assistant Editor: Matt Jameson
Producer: Dawn Guzowski
Executive Producer: Dan Bryant
Audio/Sound Design: Gutenberg
Audio Engineer/Sound Designer: Nick Papaleo
Finish/FX: Filmworkers Chicago
Visual Effects Artist: Rob Churchill
Producer: Derek de Board
Executive Producer: Lisa Long
End Tag Animation: Vitamin
view more - CreativeGenres: People
Categories: Convenience, Food
Whitehouse Post - US, Fri, 07 Feb 2014 10:27:29 GMT