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DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays

Creative 409 Add to collection

Aoife McArdle directs post-holiday spot set to the tune of the Simple Minds classic 'Don't You (Forget About Me)'

DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. 

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through 'Don’t You,' a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round. 

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day... until the next holiday season. This piece dramatises what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work. 

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

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Music

Audio Post Production: Sound Lounge

Executive Producer: Mike Gullp, Nick Nash

Mix: Tom Jucarone

Music Production: Tin Drum Music, David McEwan

Producer: Becca Falborn

Sound Design: Marshall Grupp

Offline

Edit Assistant: Kit Wells, Megan Marie Connolly

Edit Company: Final Cut

Editor: Joe Guest

Executive Producer: Suzy Ramirez

Producer: Barbara Healy

Post Production / VFX

2D Lead: Matt Tremaglio, Timo Huber, Steve Koenig, Rob Walker

Colourist: George Kyriacou

Executive Producer: Jesse Kurnit

Post Production Company: MPC

Producer: Liz Thuvanuti

VFX Supervisor: Peter Smith

Colour Producer: Amy Richardson

Production Company

Director: Aoife McArdle

Executive Producer: Nicky Barnes

Producer: Debbie Ninnis

Production Company: Anonymous Content & Somesuch & Co.

Creative Agency

Account Executive: Kamerin Elsasser

Account Supervisor: Oliver Glenn

Art Director: Brian Culp

Associate Producer: Jon Frazza

Chief Creative Officer: Ari Weiss, John Maxham

Chief Production Officer: Diane Jackson

Copywriter: Katie Bero

Creative Agency: DDB Chicago

Executive Art Producer: Suzanne Koller

Executive Producer: Scott Kemper, Amy Turner

Group Account Directors: Ben Gladstone

Group Creative Director: Mel Routhier

Group Strategy Director: Jesse Bayer

Music Producer: Linda Bres

Production Manager: Zoe Grubbe

Genres: Music performance, People, Storytelling

Categories: Banking, Finance

DDB North America, Tue, 02 Jan 2018 18:16:58 GMT