Be yourself. Get out there. Go beyond your limits... You've probably heard these phrases a million times from friends, parents, TV and Facebook. The world is full of hackneyed messages trying to describe products and experiences, but when you experience something really intense, everything else might seem like gobbledegook.

This is the idea behind the new Audi A4 Avant campaign from DDB Barcelona. The centrepiece of the campaign, is a powerful spot produced by Agosto and directed by David Vergés.