DD8 has appointed Leigh Newman, a multi-award winning broadcast design director and creative strategist with extensive knowledge and consideration for technology and innovation, as the company’s design and innovation director.
Newman is a much sought-after broadcast designer, who was named Creative Magazine’s Young Achiever in 2010.
Since then his work has continued to grow in stature and his knowledge of technology and its vital relationship with creativity and innovation has seen him create apps for clients such as Ferrari and Nissan.
“Leigh is one of the industry good guys,” DD8 ECD Jean-Christophe Danoy said.
“He’s focused on the needs of clients, innovative, astute and great to have around. We are extremely lucky and privileged to welcome him to DD8 as we continue to grow in size and services.”
“Leigh has already been to China for us, speaking to a digital company about the possibilities of AR as we look at exciting ways to use AR with the many Sports networks we work with across Asia,” added marketing director Susie Riddell.