To promote Australian financial services company Yellow Brick Road’s push into the retail home loan sector, the wealth company headed up by Mark Bouris, has commissioned dcb advertising to create an integrated launch campaign.
The activity follows the inking of a major deal between Yellow Brick Road and Macquarie Bank with the objective of taking on the big four in the residential home loan market with a range of highly competitive home loans distributed via YBR’s network of 140 branches. The Yellow Brick Road home loans are designed to offer consumers significant interest rate savings on what they are currently paying with the big four banks.
The TVC shows frustrated consumers lining up to smash a big bank shaped piñata, which eventually splits open to release thousands of dollars. The voiceover describes how switching to Yellow Brick Road will unlock around $56,000 worth of savings, over the life of an average home loan - money that they could be investing in their future wealth, instead of paying in interest to the big banks.
dcb advertising engaged creative independent, 12:20 to create the campaign and oversee its execution.
The campaign launched on Sunday 11 November nationally on the Nine Network and will be followed up with Press, Print, digital, social and in-store marketing.
View the spot below:
Client: Yellow Brick Road
Agency: dcb advertising and communications
Producer: David Steindl
Production Company: Daily Planet
Director: Craig Chapman