DBS Leads Digibanking Race with Star-Studded Print Campaign

Tribal Worldwide Singapore has joined forces with DBS to announce the bank's sophisticated digital onboarding service. True to its 'Live more, bank less' motto, DBS now empowers new customers to instantly open a bank account in just 15 taps via its digibank app.

Fronted by Olympic gold medalist and record holder Joseph Schooling, the print ad likens the swimmer's streamline race to the finish line with the bank's efficient, hassle-free onboarding steps. Not a single move is wasted. New customers simply need their SingPass to login and instantly set up an account and access all the bank's services without stepping foot in a branch or filling out a form. Digital onboarding is the gateway for customers to experience 'This is DBS digibanking' – banking that is invisible, intuitive, and intelligent.

"We are delighted to have Joseph join us on our digital banking journey," said Lim Bee Bee, head of customer marketing at DBS. "His achievements in the pool embody the speed and efficiency that are core to DBS' digital banking customer experience."

The Monetary Authority of Singapore's decision to issue digital bank licenses for non-banking applicants is set the transform the country's banking landscape. According to a recent research report by the Omnicom Retail Group, DBS – one of Singapore's three big banks – is known for its established network, distinct brand, and digital and mobile banking sophistication. The financial institution is poised to embrace this new era for banking and offer customers more access and value-added services than ever before in the palm of their hands.

The DBS digibank app gives customers access to save, remit, plan, invest, and more from their mobile phones via fingerprint or face ID access. Insights and assistive cues ensure a seamless experience. NAV, a personal financial advisor in your pocket, helps customers navigate their money with an overview of spending habits and personalised cash flow projections. Investment options give users access to Exchange Traded Funds or Unit Trusts to get more out of their savings.

"This is such an exciting time for banks in Singapore," said Vincent Teo, business director at Tribal Worldwide Singapore. "We look forward to continuing our partnership with DBS and set the bar for digital banking across the country."