Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

DB Export Releases The “Paperless Newspaper Ad”



Campaign created by Colenso BBDO and Franklin Rd.

DB Export Releases The “Paperless Newspaper Ad”

No stranger to sustainability, DB Export has just released a series of newspaper ads printed on radio via Colenso BBDO and Franklin Rd.

The long-running "Drink DB Export, Save the Entire World" platform was built on giving the simple act of having a beer a higher purpose. This latest iteration consists of three 'full-page radio' executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail.

See the ads with your own ears here:

Says Samuel Forrest, marketing manager, DB Breweries: "We sought to give drinkers further licence to enjoy a DB Export. And what better purpose than if the beer you drink fuels advertising that saves the world."
Says Max McKeon, creative director at Colenso BBDO: "Did you know, you can't have a beer without a planet? It's true. That's why we chose to print our latest newspaper campaign on radio, and save the lives of numerous innocent trees in the process."

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Beers, Alcoholic Beverages

Colenso BBDO, Tue, 27 Nov 2018 00:54:45 GMT