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DB Breweries and Colenso BBDO Are Saving Our Beaches One Beer At A Time

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ADD TO COLLECTION

The world is running out of sand, and DB Breweries might have a solution

DB Breweries and Colenso BBDO Are Saving Our Beaches One Beer At A Time

DB Breweries has launched a new TVC via Colenso BBDO Auckland, to accompany its DB Export 'DB Export Beer Bottle Sand' project.

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. So DB Breweries and Colenso BBDO Auckland built a fleet of machines that turn empty bottles of DB Export into a sand substitute.

DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country's dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.