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Day One Agency Launches in New York

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Integrated shop looks to better service both brands and agencies

Day One Agency Launches in New York

Photo, from left to right: Rob Longert, Josh Rosenberg and Brad Laney


Communications industry veterans Josh Rosenberg, Brad Laney and Rob Longert have launched Day One Agency, a digitally driven marketing communications company that melds best practices in social media, digital marketing and traditional public relations.  The agency's drive is to help brands create shareable stories and content that connects, engages and influences audiences across multiple communication channels. With expertise in social media strategy, influencer marketing, community management and measurement, branded content and traditional media relations, Day One works with marketers and creative agencies to craft and disseminate brand messaging that resonates with the connected consumer. Headquartered in New York City, the agency officially opens its doors with a roster of clients it has serviced during its soft-launch period, including:  L'Oreal / SkinCeuticals, YouTube, Baldwin Denimand Collection, Indiegogo, IMS Internet Media Services, YEVVO, NPD Group and AMAZON Beverages, among others. 

"Over the past few years, we have observed and been part of an ongoing trend where marketing communications companies are ever shifting, expanding and re-organising to facilitate the demands of today's market.  And just when these companies settle into a new place, refining their structures and services, the whole landscape shifts yet again," explains Josh Rosenberg, CEO, Day One Agency.  "We wanted to come out of the gates with a truly full-service communications agency equipped to help brands master the current media landscape while being nimble enough to help them act in the future.  A brand's business needs should never be stifled because they are stuck playing catch-up.  And neither should the agencies that service them."

"We named the agency Day One for a reason," continues Brad Laney, president, Day One Agency." We live in a digital, real-time world where no consumer stands still, and no single campaign works the same way across communications channels.  We are committed to delivering fresh thinking and an iterative approach to best engage each audience.  We treat every day as day one."

Day One's founders bring a wealth of combined client and category experience to the business having worked together at global communications company, M Booth, prior to launching their own venture.  Josh spent 12 years at M Booth where he established its FirstWord Digital practice and led American Express, Unilever, The Macallan Single Malt Whisky, Evenflo and Krug Champagne business over the course of his time at the agency. Previously, Josh worked across the interactive and brand marketing teams at Cone Communications.  Brad joined M Booth in 2002 from Hill and Knowlton’s New York consumer practice to help establish the agency’s travel & lifestyle division and later founded M Booth’s consumer technology practice.  He managed the US Virgin Islands, Foursquare, OpenTable, Diageo, Airbnb and Yahoo! accounts.  Rob spent 3 years at M Booth as VP of FirstWord Digital running the global American Express social media business and leading the agency’s internal and external social media education and training program. Prior to M Booth Rob worked at Peppercomm, Inc.

Learn more at: www.D1A.com

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lbbonline.com, Mon, 10 Mar 2014 15:36:22 GMT