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Dawson Pickering Celebrates Life's Impulsive Moments with Diet Coke

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Brett Wild directs a series of quirky idents for ITVBe sponsorship

Dawson Pickering Celebrates Life's Impulsive Moments with Diet Coke

Dawson Pickering has created six 10 second idents for Diet Coke’s sponsorship of ITVBe.

All the ads highlight spontaneous, impulsive moments from Diet Coke women. They focus on the fun and wit of the Diet Coke drinker and celebrate the camaraderie of the women. Sometimes men are the foil, sometimes not.

The ads were filmed in Johannesburg (where the 2013 ad “Gardener” was filmed) for a sunny, upbeat feel. 

They were directed by Brett Wild through South African production company Hammersmith & Elephant. 

“Brett has a great sense of humour and has a fantastic rapport with actors. Given the short time-lengths (and number of ads we were making) we needed someone who could get those magic moments quickly.” Said Neil Dawson. “Hammersmith & Elephant pulled off an intricate production and made it look easy.  It wasn’t. They are a joy to work with.”

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Post Production / VFX

Post Production Company: Unit Media

Production Company

Director: Brett Wild

Production Company: Hammersmith & Elephant


Music Production: Finger Music

Creative Agency

Creative Agency: Dawson Pickering

Genres: Idents

Categories: Soft Drinks, Carbonated Drinks, Tue, 09 Jun 2015 14:02:37 GMT