Dawn Joins Global B-Corp Community

Dawn has refined its positioning to ‘An independent strategy, identity and campaigning company’. The Amsterdam-based company’s focus on mission-driven brand strategy has resulted in a turnover growth of almost 30% this year. That is remarkable in a market where many agencies are affected by the consequences of Covid-19 and declining revenues from traditional advertising activities.

Last week Dawn obtained a B Corp certification from the global B Lab. This certification assesses the social and environmental performance of companies that balance purpose and profit. The international B Corp community now consists of 3,500 organisations that are committed to business for good. Commonly known B Corps are Danone, Patagonia, Triodos Bank, WeTransfer, Tony's Chocolonely and Unilever.

Inge Ligthart (CEO Dawn): "It has now been extensively researched that mission-driven companies grow significantly faster than others. Kantar has recently further proved that in their research 'The Power of Purpose'. Mission-driven organisations also manage to attract and retain talent better. 'Sustainability' and 'change' have become common themes in boardrooms and this is reflected in the questions we receive from our clients. Those questions now go beyond just creating a campaign. Brands are looking for a compass in times of change. A strong strategic foundation, a recognisable and distinctive identity in all channels, and relevant campaigns together contribute to the strength and value of brands. We are convinced that with our strategic creativity we can create a positive impact with our clients. We call this: 'Forward Branding'."

In recent months Dawn has expanded its client portfolio considerably with new clients being BNP Paribas, Maandag, Erasmus University Rotterdam, Greenpeace, Rivella, BNNVARA and Zilveren Kruis.