David & Goliath
Tue, 07 Aug 2012 08:46:42 GMT
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David&Goliath Strikes it Rich! with the CA Lottery
The new fully integrated campaign highlights the transformation from rags to riches
To support the launch of the California Lottery Strike It Rich! Scratchers game, David&Goliath kicks-off a new, fully integrated campaign featuring a few unforgettable characters that illustrate what it would be like to strike it rich in an instant.
Starting with the new :30 TV spot, ‘Cornelius’, we meet an unsuspecting everyday Joe who, quite literally, transforms into a wealthy adventurer in the blink of an eye. Not to be outdone, his scruffy dog Corny experiences a transformation of his own to match our hero thanks to a little Lottery magic.
The story continues online in an interactive rich media banner that invites consumers to engage with our hero and his dog and primp the pup in a selection of over-the-top ensembles as they prepare for their next adventure.
Credits
DAVID & GOLIATH:
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Gary DuToit
Associate Creative Director: Eron Broughton
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Digital Art Director: Ami Lewis
Executive Producer: Carol Lombard
Sr. Producer: Nicolette Spencer
Producer: Kara Fromhart
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner, Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang
OTHER CREDITS
TV Production
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Editorial: Spinach
Editor: Patrick Griffin
Assistant Editor: Chris Ison
Colourist: Beau Leon
Visual Effects: Ring Of Fire
Executive Producer: John Myers
Creative Director: Jerry Spivack
VFX Supervisor: John Myers
VFX Producer: Casey Conroy
Asst. VFX Producer: Tammie Smalls
Online & Flame Editor: Brian Shneider, Michelle Kouki
Graphics: Stephen Grimm, Blake Taylor
Sound Design: 740 Sound
Executive Producer: Scott Ganary
Lead Sound Designer: Eddie Kim
Mix: 740 Sound
Mixer: Andrew Tracy
Music: Beacon Street Studios
Online Production
Production Company: GO! Productions
Executive Producer: John Newcomb
Producer: David Clair
Flash development: Chris Isom
Radio Production
SD & Mix Company: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Producer: Adrienne Alexander
Mixer: Andrew Tracy
Music Company: Robot Repair
Composers: Douglas Darnell, Aaron Alden & Kael Alden
Executive Producers: Douglas Darnell, Aaron Alden
