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David&Goliath Strikes it Rich! with the CA Lottery


The new fully integrated campaign highlights the transformation from rags to riches

David&Goliath Strikes it Rich! with the CA Lottery


To support the launch of the California Lottery Strike It Rich! Scratchers game, David&Goliath kicks-off a new, fully integrated campaign featuring a few unforgettable characters that illustrate what it would be like to strike it rich in an instant. 

Starting with the new :30 TV spot, ‘Cornelius’, we meet an unsuspecting everyday Joe who, quite literally, transforms into a wealthy adventurer in the blink of an eye. Not to be outdone, his scruffy dog Corny experiences a transformation of his own to match our hero thanks to a little Lottery magic. 
The story continues online in an interactive rich media banner that invites consumers to engage with our hero and his dog and primp the pup in a selection of over-the-top ensembles as they prepare for their next adventure.
Chief Creative Officer: David Angelo                                                              
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Gary DuToit
Associate Creative Director: Eron Broughton
Art Director: Todd Rone Parker                                                                                                        
Copywriter: Daniel Kelly
Digital Art Director: Ami Lewis
Executive Producer: Carol Lombard
Sr. Producer: Nicolette Spencer
Producer: Kara Fromhart
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner, Director of Client Services: Brian Dunbar                                    
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang
TV Production 
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Bryan Newman
Editorial: Spinach
Editor: Patrick Griffin
Assistant Editor: Chris Ison
Colourist: Beau Leon 
Visual Effects: Ring Of Fire
Executive Producer: John Myers
Creative Director: Jerry Spivack
VFX Supervisor: John Myers
VFX Producer: Casey Conroy
Asst. VFX Producer: Tammie Smalls
Online & Flame Editor: Brian Shneider, Michelle Kouki
Graphics: Stephen Grimm, Blake Taylor
Sound Design: 740 Sound
Executive Producer: Scott Ganary
Lead Sound Designer: Eddie Kim
Mix: 740 Sound
Mixer: Andrew Tracy
Music: Beacon Street Studios 
Online Production 
Production Company: GO! Productions
Executive Producer: John Newcomb
Producer: David Clair
Flash development: Chris Isom
Radio Production 
SD & Mix Company: 740 Sound Design & Mix                                          
Executive Producer: Scott Ganary
Producer: Adrienne Alexander
Mixer: Andrew Tracy
Music Company: Robot Repair
Composers: Douglas Darnell, Aaron Alden & Kael Alden                           
Executive Producers: Douglas Darnell, Aaron Alden
view more - Creative
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David & Goliath, Tue, 07 Aug 2012 08:46:42 GMT