Full-service creative agency David&Goliath (D&G) announced today the promotion of Peter Bassett to managing director of integrated production & technology services. Formerly Director of Digital Production, Peter’s new role will coincide with the agency’s integration of digital, art and print production departments. He reports to D&G’s President, Yumi Prentice.
As MD of integrated production & technology services, Peter will now be responsible for leading the integration of digital and technology with strategic, creative and production resources to ensure the agency delivers the most breakthrough, audience-centric campaigns for clients. Specifically, he is charged with building the agency’s next-generation, technology-enabled approach and capabilities, and he will work closely with strategy and account leads on identifying digital opportunities that deliver rich creative experiences in meaningful ways.
“Our agency is guided by its challenger spirit, and we are constantly seeking ways to enhance the way we work and find new paths to bring our work to life,” said Peter. “With technology progressing so rapidly, our departmental structure needed to reflect that pace. Removing the traditional artificial silos and constraints will enable smarter and richer possibilities for our clients and their customers.”
Peter added, “The first step of this transition was to identify production leads who consistently think beyond their medium and push into the realm of ‘what can be imagined, can be created.’ Justine Kleeman and Noah Luger from digital production and Cara Nieto from art production have all been elevated to the role of executive producer under this one umbrella and will be key in shepherding this change.”
“Peter has been making an impact ever since he joined D&G,” said Yumi. “What we have in him is someone who in equal measures understands and amplifies creativity, has a deep respect for building audience-centric experiences, and a remarkable technological savvy around what can be done. It’s the Peters of the world who will help shape the future not just of our agency, but of the industry, into a modern, digitally-enabled and human-centric force that makes a difference.”
Peter joined D&G in 2016 as director of digital production, and in that time he has injected innovation and technology into creative and operational processes, helping to bring complex, modern integrated campaigns to life. Enabling much of this is Peter’s team of digital natives including developers, technologists, user experience designers and designers.
His 20+ year experience has produced award-winning work for all types of brands, from global digital campaigns, interactive installations and content production, through to development of enterprise websites.