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David&Goliath Create New Campaign for NFL Media

Creative 493 Add to collection

The new, fully-integrated campaign consists of three:30 spots

David&Goliath Create New Campaign for NFL Media

 

To support NFL Media and its Thursday Night Football and NFL.com Fantasy Football, David&Goliath has launched a new, fully-integrated campaign consisting of three, :30 TV spots. 
 
Titled “It’s Serious Fun”, the launch commercials show that there’s more to football than Xs and Os. The spots, void of any football players, depict the NFL as a source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends. 
 
David&Goliath brings the idea to life featuring a deadpan yet charismatic character who speaks in a serious tone…all while talking about the fun of Thursday Night Football or NFL.com Fantasy Football.  He does so in locations that are purposely dramatic and serious, yet he’s quirky and engaging.
 
View the spots
 
Credits
Agency:  David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer:  Christopher Coleman
 
Production Company: Smuggler
Director: Chris Smith
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Executive Producer/HOP: Laura Thoel
UPM: Martha Davis
Director of Photography: Roberto Schaefer
 
Editorial: Spinach
Editor: Jeff Grippe
Editor: Patrick Griffin
Assistant Producer: Jonathan Carpio 
 
Online: Ring of Fire 
EP/VFX Supv./Partner: John Myers
Flame Artist/Creative Dir./Partner: Jerry Spivack
Sr. VFX Producer: Casey Conroy
VFX Producer: Tammie Smalls
 
Music: SOUTH
Creative Director: Jon Darling
Head of Production: Dan Pritikin
 
 
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David & Goliath, Tue, 31 Jul 2012 16:43:35 GMT