David&Goliath Create New Campaign for NFL Media

To support NFL Media and its Thursday Night Football and NFL.com Fantasy Football, David&Goliath has launched a new, fully-integrated campaign consisting of three, :30 TV spots. 

 

Titled “It’s Serious Fun”, the launch commercials show that there’s more to football than Xs and Os. The spots, void of any football players, depict the NFL as a source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends. 

 

David&Goliath brings the idea to life featuring a deadpan yet charismatic character who speaks in a serious tone…all while talking about the fun of Thursday Night Football or NFL.com Fantasy Football.  He does so in locations that are purposely dramatic and serious, yet he’s quirky and engaging.

 

View the spots

- Rooftop: http://lbbonline.com/videos/1528/

- Wheat Field: http://lbbonline.com/videos/1527/

- Mountain: http://lbbonline.com/videos/1526/

 

Credits

Agency:  David&Goliath

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Creative Director: John Battle

Art Director: Todd Rone Parker

Copywriter: Daniel Kelly

Head of Production: Carol Lombard

Executive Producer:  Christopher Coleman

 

Production Company: Smuggler

Director: Chris Smith

Executive Producer/Partner: Patrick Milling Smith

Executive Producer/Partner: Brian Carmody

Executive Producer/COO: Lisa Rich

Executive Producer: Allison Kunzman

Executive Producer/HOP: Laura Thoel

UPM: Martha Davis

Director of Photography: Roberto Schaefer

 

Editorial: Spinach

Editor: Jeff Grippe

Editor: Patrick Griffin

Assistant Producer: Jonathan Carpio 

 

Online: Ring of Fire 

EP/VFX Supv./Partner: John Myers

Flame Artist/Creative Dir./Partner: Jerry Spivack

Sr. VFX Producer: Casey Conroy

VFX Producer: Tammie Smalls

 

Music: SOUTH

Creative Director: Jon Darling

Head of Production: Dan Pritikin