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David&Goliath Bring The House Down For Kia

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The hamsters are back and showing the 18th century population ‘A New Way to Roll’

David&Goliath Bring The House Down For Kia

 

The Kia hamsters are back. In fact, they’ve gone way back. With the latest Kia Soul hamsters commercial, David&Goliath did something completely unexpected and traveled back in time. 
 
The hamsters and their distinctly stylish Kia Soul infiltrate an 18th century opera house where they show a stiff bourgeoisie crowd ‘A New Way to Roll’. This is set to the summer’s most popular electronic concert anthem ‘In My Mind’, remixed by Axwell – a member of the DJ trio, Swedish House Mafia. (The original track is by Ivan Gough & Feenixpawl and features Georgi Kay.)
 
The commercial ‘Bringing Down the House’ highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.
 
  
Credits
 
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Greg Buri
Senior Art Director: Basil Cowieson
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Director of Strategic Planning: David Measer
Strategic Planner:  Steven Garcia
 
Production Company: MJZ
Director: Carl Erik Rinsch
Director of Photography: John Mathieson
Executive Producer: Kate Leahy
Producer: Margo Mars
Choreographer:  Natricia Bernard
Production Design: Petr Kunc
Costume Design: Rebecca Hale
Hair, Wig, & Makeup Design: Kirstin Chalmers
 
Editorial: Cut+Run
Editor: Steve Gandolfi
Managing Director: Michelle Burke
Executive Producer:  Carr Schilling
Producer: Christie Price
 
Telecine: Company 3
Colorist: Stefan Sonnenfeld
 
Post Production: Method, Los Angeles
Executive Producer: Stephanie Gilgar
Producer: Mike Wigart
VFX Supervisor: Andy Boyd
Compositing Supervisor/Flame Lead: Patrick Ferguson
Lighting Lead: Brian Burke
Tracking Supervisor: Fabio Zapata
Matchmove Supervisor: Lauren Rogers
Animation: Chris Perkowitz, Matt Hackett, Will Kistler
VFX Coordinator:  Marisa Bursteen
 
Music and Sound Design: Musikvergnuegen
 
Audio Mix:   Lime
Mixer:  Loren Silber
Executive Producer:  Jessica Locke

 

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Genres: Comedy

Categories: Automotive, Cars

David & Goliath, Fri, 31 Aug 2012 08:29:18 GMT