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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

David Wilson Is 'It' in This Electric Nike Kids Spot

11/09/2019
Production Company
London, UK
472
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Editors' Choice: The Riff Raff director brilliantly blends live action and animation in ad out of Wieden+Kennedy Amsterdam

Wieden+Kennedy Amsterdam's first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'the power'. Ultimately, creating a powerful sisterhood that’s fuelled by movement.

To launch the campaign, the agency enlisted Riff Raff's David Wilson for an exhilirating film that mixes live action with animation. A suite of custom-made 'Don’t Skip' videos together with a YouTube 'Choose your own adventure' game were also created. Online, kids will be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.




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