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David Wilson Is 'It' in This Electric Nike Kids Spot

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Editors' Choice: The Riff Raff director brilliantly blends live action and animation in ad out of Wieden+Kennedy Amsterdam
David Wilson Is 'It' in This Electric Nike Kids Spot

Wieden+Kennedy Amsterdam's first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'the power'. Ultimately, creating a powerful sisterhood that’s fuelled by movement.

To launch the campaign, the agency enlisted Riff Raff's David Wilson for an exhilirating film that mixes live action with animation. A suite of custom-made 'Don’t Skip' videos together with a YouTube 'Choose your own adventure' game were also created. Online, kids will be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.

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Advertiser: Nike

Brand: Nike Kids

Post Production / VFX

Post Production Company: MPC

Colourist: Phil Hambi

Producer: Ryan Hancocks

VFX Lead: Kamen Markov

Motion Designer: James McIver (Lead), Adam Roche, Manuel Sepulveda, Donal o Keeffe, Daphne Westelynck, Kerim Camdzic, Stef Peral

CG Lead: Andy Steele

2D Artist: Tom Harding, Josh Parks, George Brunt

CG: Tushar Kewlani, Alessandro Granella, Lewis Orton


Sound Company: GRAND CENTRAL

Sound Engineer: Raj Sehgal

Creative Agency

Creative Agency: Wieden+Kennedy Amsterdam

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Craig Williams, Evgeny Primachenko

Art Director: Guney Soykan

Copywriter: Mohamed Diaa, Tyler Andre

Planner: Alex Janneau

Head of Broadcast: Joe Togneri

Broadcast Producer: Tony Stearns, Cory Chonko

Senior Interactive Producer: Alex Smith

Group Account Directors: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Margot Paquien, Fulvio Itagiba

Head of Planning: Martin Weigel

Planning Director: Reid Schilperoort, Elsa Stahura (Comms)

Head of Communications Strategy: Danielle Pak

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Designer: Gustav von Platen, Dean Pauley, Soren Danielsen, Leeza Pritychenko, Lewis Beedham

Project Manager: Caroline Kosse

Business Affairs: Michael Graves, Fiona Fan

Production Company

Production Company: RIFF RAFF

Director: David Wilson

DOP: Monika Lenczewska

Producer: Cathy Hood

Executive Producer: Matthew Fone

1st AD: Chris Kelly

Casting: Sophie North / Isobel Mascarenhas-Whitman

Production Designer: Alison Dominitz

Styling: Ameena Callender

Production Manager: Stuart Butterworth


Music Company: Leland Music


Edit Company: FINAL CUT

Editor: Joe Guest

Film Lab: Cinelab London

Genres: Animation, In-camera effects, People, Action, Dialogue

Categories: Clothing and Fashion, Sportswear

Riff Raff Films, Wed, 11 Sep 2019 15:16:27 GMT