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David Schwimmer Sneaks Around in McCann London’s TSB Campaign

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Friends star features in comedic spot directed by Biscuit's Jeff Low

David Schwimmer Sneaks Around in McCann London’s TSB Campaign

British bank TSB has launched a new advertising campaign with the return of David Schwimmer. ‘Savings that sneak up on you’, created by McCann London, promotes TSB’s Spend and Save Current Account with David once again encouraging the nation to achieve money confidence and get the most out of life.

The launch marks TSB’s second year of the brand and creative platform ‘Life Made More’ - a marked change from the illustrated world of the past - and gives the brand personality and warmth; celebrating everyday pleasures through a “real-world” lens.

The film shows Schwimmer on a tenacious quest to show TSB customers that savings really can sneak up on them every time they spend on their TSB debit card. In each scene he adopts a series of ludicrous, homemade disguises as he observes TSB customers spending money. Just like the savings accumulating out of sight, David is busy in the background as he tells us all about the Spend and Save current account and how it can help your savings grow without you even realising it. From a beauty salon chair to a petrol station sunglasses stand and a restaurant painting, the disguises become more absurd as the ad goes on, with Schwimmer’s eventual reveal being the spoiler alert we all saw coming.

The 40-second hero film and campaign was produced by Biscuit and shot by world-leading comedy director Jeff Low and plays out on TV, VOD and social on 18th January. All creative was written and art directed by Rich Holmes and Zac Ellis.

The media strategy crafted by the7stars is aimed at evolving the way TSB approaches AV, through clever use of technology and data. By targeting consumers through utilisation of TSB’s first-party data via Infosum, and by mapping over-indexing postcodes identified using Skyrise technology, the campaign will reach consumers who are more receptive to product messages. Using proprietary creative optimisation technology, Halo, McCann & TSB will be able to maximise the AV approach by tailoring the creative for the relevant platform.

Staying focused on a shared ambition to drive innovation through effective partnerships, TSB has adopted a truly challenger mindset to their media planning, with a fully optimised, data-led, and targeted AV plan that gives the impression of a media spend which rivals even their biggest high street competitors.

David Schwimmer, said: “I was delighted to be invited back for the next instalment of Life Made More. Not only has the campaign moved on, it’s gotten funnier. Simple, memorable, and just the right amount of silly. What’s not to like?”

Emma Springham, CMO of TSB commented: “It has been a real pleasure working with David Schwimmer on this campaign. He effortlessly brings the features of our Spend and Save product to life through the 'savings that sneak up on you' theme. David's personality and warmth helps to further cement our brand platform ‘Life Made More’.”

Alexei Berwitz and Rob Webster, CDs at McCann London said: “TSB’s Spend and Save current account is such a smart product, and “Savings that sneak up on you” helps land it in the imagination of consumers. Thanks to TSB for spotting the potential, and for letting the team take it through the line, both with Mr Schwimmer and beyond.”

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Credits

Project Name: Savings that Sneak up on you

Client Name: TSB Bank

Production Company: Biscuit Filmworks UK

Director: Jeff Low

Producer: Kwok Yau

MD: Rupert Reynolds-Maclean

Exec Producer: Hanna Bayatti

Head of Production: Samantha Chitty

Production Manager: Sol Jonas Mackinlay

Director of Photography: Alex Melman

Production Designer: Gregg Shoulder

Offline Editing: Shift Post

Editor: Saam Hodivala

Colourist: Luke Morrison

Post Production and VFX: ETC

Sound Engineer: Parv Thind


TSB

Chief Marketing Officer: Emma Springham

Head of Brand, Content and Social Media : Keith Gulliver

Senior Manager Brand and Campaigns : Nicholas Lancaster

Brand Campaign Manager : Fiona Gillespie

Marketing Manager : Rosie Willmott

Senior Manager Brand, Partnerships and Social Media : Emma Beckingsale-Smith

Social Media and Content Manager : Stuart Chapman

McCann London

Creative Agency: McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Executive Creative Directors: Ray Shaughnessy & Dan Norris

Creative Directors: Rob Webster & Alexei Berwitz

Lead Senior Creatives: Richard Holmes & Zac Ellis

Managing Partner: Tom Ghiden

Business Director: Leyla Bell

Senior Account Manager: Vicky Humphries

Project Manager: Leuvon Van Der Leeuw & Dominic Kozlowski

Planning Director: Natalie Lau

Senior Planner: Emily Ellis & Rebecca Arnold

Comms Planning Partner: Lee Ramsey

Head of Design: Lisa Carrana

Designers: David Coates & Sean Cornell


Craft

Chief Production Officer: Sergio Lopez

Head of Integrated Production:  Sophie Chapman-Andrews

Executive Producer:  Amos Usiskin

Senior Producer: Rebecca Wilford




Casting and Talent Procurement (ITB)

Senior Account Director : Jan Taubert

VIP Senior Account Manager : Abi Bryant

Media Agency

Media: The7stars

Head of Strategy: Simon Harwood

Head of Digital Strategy: Jonathan Harrison

Strategy Director: Chris Herbert

Planning Directors: Lauren Fishwick & Ben Edwards

Account Team: Tommy Gleadell, Zoe Cutts, Olivia Biddis

Activation Team: Jack Paton, Adam Brown, Sam Jones, Esme Wood, Cindy Mu

Genres: Comedy

Categories: Banking, Finance

McCann London, Wed, 19 Jan 2022 08:19:20 GMT