Creative in association withGear Seven

David Schwimmer Sneaks Around in McCann London’s TSB Campaign

Advertising Agency
London, UK
Friends star features in comedic spot directed by Biscuit's Jeff Low

British bank TSB has launched a new advertising campaign with the return of David Schwimmer. ‘Savings that sneak up on you’, created by McCann London, promotes TSB’s Spend and Save Current Account with David once again encouraging the nation to achieve money confidence and get the most out of life.

The launch marks TSB’s second year of the brand and creative platform ‘Life Made More’ - a marked change from the illustrated world of the past - and gives the brand personality and warmth; celebrating everyday pleasures through a “real-world” lens.

The film shows Schwimmer on a tenacious quest to show TSB customers that savings really can sneak up on them every time they spend on their TSB debit card. In each scene he adopts a series of ludicrous, homemade disguises as he observes TSB customers spending money. Just like the savings accumulating out of sight, David is busy in the background as he tells us all about the Spend and Save current account and how it can help your savings grow without you even realising it. From a beauty salon chair to a petrol station sunglasses stand and a restaurant painting, the disguises become more absurd as the ad goes on, with Schwimmer’s eventual reveal being the spoiler alert we all saw coming.

The 40-second hero film and campaign was produced by Biscuit and shot by world-leading comedy director Jeff Low and plays out on TV, VOD and social on 18th January. All creative was written and art directed by Rich Holmes and Zac Ellis.

The media strategy crafted by the7stars is aimed at evolving the way TSB approaches AV, through clever use of technology and data. By targeting consumers through utilisation of TSB’s first-party data via Infosum, and by mapping over-indexing postcodes identified using Skyrise technology, the campaign will reach consumers who are more receptive to product messages. Using proprietary creative optimisation technology, Halo, McCann & TSB will be able to maximise the AV approach by tailoring the creative for the relevant platform.

Staying focused on a shared ambition to drive innovation through effective partnerships, TSB has adopted a truly challenger mindset to their media planning, with a fully optimised, data-led, and targeted AV plan that gives the impression of a media spend which rivals even their biggest high street competitors.

David Schwimmer, said: “I was delighted to be invited back for the next instalment of Life Made More. Not only has the campaign moved on, it’s gotten funnier. Simple, memorable, and just the right amount of silly. What’s not to like?”

Emma Springham, CMO of TSB commented: “It has been a real pleasure working with David Schwimmer on this campaign. He effortlessly brings the features of our Spend and Save product to life through the 'savings that sneak up on you' theme. David's personality and warmth helps to further cement our brand platform ‘Life Made More’.”

Alexei Berwitz and Rob Webster, CDs at McCann London said: “TSB’s Spend and Save current account is such a smart product, and “Savings that sneak up on you” helps land it in the imagination of consumers. Thanks to TSB for spotting the potential, and for letting the team take it through the line, both with Mr Schwimmer and beyond.”

Agency / Creative
Music / Sound