The Creative Engagement Group US
Tue, 08 Jun 2021 16:06:35 GMT
WRG, the events and experiential division of The Creative Engagement Group (TCEG) has appointed David Ratcliffe as head of event solutions, North America. In the newly created role, David, who will report to Tim Collett, global head of events, WRG, will oversee the seamless delivery of projects supporting and guiding the North American Event teams.
David will work with Greg Kiner, head of live events, North America, as WRG expand their offering in this area and capitalise on the return to live activities. He will drive and build the experiential capabilities of WRG through engagement in live, virtual and hybrid events. In partnership with the senior leadership team, he will lead the WRG brand to build revenue and brand equity whilst actively promoting the full range of services that are available within The Creative Engagement Group.
Tim Collett, global head of events, WRG said: “We are thrilled that David has joined us in our North American team. David will play a key part in our fantastic events offering as we continue to grow and develop our business and talent during these exciting time of recovery for live events and the maturing of the virtual and hybrid medium.”
David brings 20 years’+ experience of creating memorable events and brand awareness for brands such as Estée Lauder; British Airways; American Express; Pfizer; Shionogi; Eli Lilly; and Roche.
Most recently, he worked as a freelance consultant and executive producer based in the US, working with event support partners helping them to align, transition and establish new service offerings. Prior to that he spent five years at the UK-based agency Touch Associates as global director of production & creative services, directing UK and US operations working with clients including Merck; Discover; Amadeus; BMS. Ratcliffe has also held senior positions at Ashfield Meeting and Events as global director of creative services and as global events director at Parexel.
David Ratcliffe, new head of event solutions, North America added: “I’m looking forward to joining the group and building on the team success to date and working with WRG’s great clients, providing engaging experiences through the group’s suite of services and supporting and developing the North American teams’ capabilities.”
view more - Hires, Wins & BusinessThe Creative Engagement Group US, Tue, 08 Jun 2021 16:06:35 GMT