Creative in association withGear Seven

David Nutter Co-Directs Epic Game of Thrones x Bud Light Mash Up for the Super Bowl

Production Company
London, UK
Nutter brings an action-packed twist to co-director Spencer Riviera’s ‘Dilly Dilly’ kingdom for HBO with the Super Clio-winning campaign
Emmy-winning director David Nutter, represented for commercials by Great Guns, has co-directed one of the most talked about Super Bowl adverts of 2019 for HBO. The multi-award-winning director shot the second half of Bud Light and HBO’s epic tie-up campaign, ‘Joust’, which has already been awarded a Super Clio. Bud Light’s agency, Wieden+Kennedy, collaborated with HBO, Droga5 and O Positive to create the advert.

In a surprise tie-in that was only revealed in-game, on the day, viewers saw Bud Light’s iconic ‘Dilly Dilly’ campaign ‘hijacked’ by HBO’s Game of Thrones. The 90-second advert initially plays out as a classic continuation of Bud Light’s campaign - however, medieval worlds soon collide when Game of Thrones’ character, The Mountain, makes a dramatic, eye-popping appearance. The fun and fiery finale sees the Bud Light King and his kingdom incinerated by one of the Khaleesi’s dragons. The advert kicks off HBO’s broader #ForTheThrone campaign and announces the highly-anticipated final season of the series.

HBO enlisted David Nutter, Director of Game of Thrones’ famous ‘The Red Wedding’ episode, amongst several others, and 25 of the show’s crew members to create the second half of the advert. O Positive’s Spencer Riviera directed the first half.

The launch of the Super Bowl ad follows a busy year for David – 2018 saw the Emmy-winning director wrap up filming on the final series of Game of Thrones and launch his ‘Rising’ campaign for Love Has No Labels, produced by Great Guns for R/GA, which has garnered universal acclaim and been shortlisted for five One Show Pencils.

David Nutter on set of Game of Thrones:

Full Credits

Agency for HBO: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann 
Group Creative Director: Andrew Fergusson 
Creative Director: Dustin Tomes
Creative Director: Jono Paull
Associate Creative Director: Adrian Chan

Associate Creative Director: Lauren Ferreira 
Art Director: Tobias Lindborg
Copywriter: Felix Karlsson
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Senior Producer: Liliana Vega
Head of Business Affairs: Jocelyn Howard
Celebrity Talent Relations, Associate Director: Lindsey McElroy 
Business Affairs Manager: Abigail Press
Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Will Davie
Group Communications Strategy Director: Samantha Deevy
Communications Strategy Director: Elsa Stahura 
Group Data Strategy Director: Anthony Khaykin 
Senior Data Strategist: Tradd Salvo
Chief Communications Officer: Marianne Stefanowicz 
Managing Director: Dan Gonda 
Group Account Director: Lauren LaValle 
Account Director: Ola Abayomi
Account Manager: Ashley Diddell
Project Manager: Carolyn Brafman
Legal: Sarah Fox 

Agency for Bud Light: W+K
Co-President/CCO: Colleen DeCourcy
Executive Creative Director: Karl Lieberman
Creative Director: Brandon Henderson
Creative Director: John Parker

Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Alexey Novikov
Director of Business Affairs: Patrick O’Donoghue
Senior Business Affairs Manager: Justine Lowe
Business Affairs Coordinator: Andrea Sierra
Traffic Director: Sonia Bisono
Traffic Manager: Tina Wyatt
Project Manager: Vimal Patel
Group Account Director: Brandon Pracht
Account Director: Price Manford
Management Supervisor: Alex Scaros
Account Supervisor: Lauren Wilson

Production Company: O Positive
Director for HBO: David Nutter (represented by Great Guns)
Director for O Positive: Spencer Riviera
DP: Jonathan Freeman
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Editorial Company: Arcade
Editor: Paul Martinez
Editor: Katie Weiland
Assistant Editor: Thomas Bergerstock
Executive Producer: Sila Soyer
Producer: Fanny Cruz

VFX Company: The Mill
Shoot Supervisor: Tony Robins
2D Lead: John McIntosh
2D Artist: Yoon-Sun Bae, Heather Kennedy, Vi Nguyen, Matthew DeFranco, Ant Walsham, Neeraj Rajput, Samarendra Lenka Inturi Chandra Sekharm, Bharath Ediga, Prasanna Bhat, Madhana Gopala, Venkatesh Srinvivasan, Badarinath Chinimilli, Ramanjaneyulu Thota Nehal Desai
3D Lead: Tom Bardwell
3D Artists: Lauren Shields, Tim Kim,Hassan Taimur, James Mulholland, Todd Akita, Paul Liaw, Sandor Toledo,  Ayush Bajoria, Leela Shanker, Spandana Battula, Raj Kumar
Matte Painting: Sue Jang
Executive Producer: Andrew Sommerville
Producer: Clariellen Wallin
Producer: Michael Brown, Payal Thakkar
Coordinator: Christina Chung

VFX Company: Pixomondo
VFX Supervisor: Derek Spears
VFX Producer: Chelsea Miller
VFX Coordinator: Andrew Zeko
VFX Artists: Daniel Knight, Fei Chen, Shawn Sahara
VFX Editor: William Appleby

Sound Design: Jafbox Sound
Sound Designer: Joseph Fraioli

Sound Design: Eargasm Inc.
Sound Designer: Paula Greenfield

Music: Walker Music
Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Music Coordinator: Danielle Soury

Music Editor: David Klotz
Mix: Sound Lounge
Mixer: Tom Jucarone
Co-Sound Engineer: Rob Difondi
Producer: Lauren Mullen

Telecine: Company 3
Colourist: Tim Masick
Producer: Kevin Breheny

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