David Nutter Co-Directs Epic Game of Thrones x Bud Light Mash Up for the Super Bowl

Emmy-winning director David Nutter, represented for commercials by Great Guns, has co-directed one of the most talked about Super Bowl adverts of 2019 for HBO. The multi-award-winning director shot the second half of Bud Light and HBO’s epic tie-up campaign, ‘Joust’, which has already been awarded a Super Clio. Bud Light’s agency, Wieden+Kennedy, collaborated with HBO, Droga5 and O Positive to create the advert.

In a surprise tie-in that was only revealed in-game, on the day, viewers saw Bud Light’s iconic ‘Dilly Dilly’ campaign ‘hijacked’ by HBO’s Game of Thrones. The 90-second advert initially plays out as a classic continuation of Bud Light’s campaign - however, medieval worlds soon collide when Game of Thrones’ character, The Mountain, makes a dramatic, eye-popping appearance. The fun and fiery finale sees the Bud Light King and his kingdom incinerated by one of the Khaleesi’s dragons. The advert kicks off HBO’s broader #ForTheThrone campaign and announces the highly-anticipated final season of the series.

HBO enlisted David Nutter, Director of Game of Thrones’ famous ‘The Red Wedding’ episode, amongst several others, and 25 of the show’s crew members to create the second half of the advert. O Positive’s Spencer Riviera directed the first half.

The launch of the Super Bowl ad follows a busy year for David – 2018 saw the Emmy-winning director wrap up filming on the final series of Game of Thrones and launch his ‘Rising’ campaign for Love Has No Labels, produced by Great Guns for R/GA, which has garnered universal acclaim and been shortlisted for five One Show Pencils.