DAVID Miami has announced several key promotions and changes across the agency, and a restructured leadership model to better deliver on their clients’ needs.
Managing Director Paulo Fogaca will take on the role of Global Chief Operating Officer across DAVID's three offices. Also, the creatives promoted within the creative leadership team - comprised of Tony Kalathara, Juan Peña Plaza, Ricardo Casal, Danny Alvarez, and Jason Wolske - will be leading all creative efforts from the agency. The account management department will be led by Carmen Rodriguez, Head of Account Management. And in the year ahead, DAVID Miami will be strengthening their production and strategy teams, led by Head of Global Production Veronica Beach, and Director of Strategic Planning Jon Carlaw, respectively.
Paulo Fogaca has been promoted to Global Chief Operating Officer, overseeing all three of DAVID's offices. He will remain in Miami and will continue his role as Managing Director for that office, in addition to taking on global responsibilities. Recently, he was named as one of Adweek's Young Influentials and honored on the Adweek 50 list, as well as on Ad Age's 40 Under 40 list. Paulo was responsible for helping DAVID Miami open its doors in 2014, and has been key to helping grow the agency's client roster, talent, and business over the years.
Tony Kalathara has been promoted to Executive Group Creative Director. He was named as the #3 Creative Director of the year in last year's Cannes Creativity Report and helped to create DAVID's groundbreaking work, like Burger King's "Burning Stores," which won a Grand Prix award at last year's festival.
Juan Peña Plaza and Ricardo Casal have both been promoted to Executive Creative Director. They were named in the Cannes Creativity Report last year as the #2 Copywriter and #2 Art Director in the world, respectively. That year, they were also chosen as Creatives of the Year at Creativity's A-List Awards, as well as honored on Adweek's Creative 100 list. They are also responsible for work like Kraft-Heinz's "Pass The Heinz" campaign, as well as Burger King's "Google Home of the Whopper," which won a Grand Prix in Cannes in 2017.
Jason Wolske and Danny Alvarez have been promoted to Group Creative Director. Since they joined the agency over three years ago, they've worked on numerous award-winning campaigns across DAVID's client portfolio, including Burger King, Budweiser, Kraft-Heinz, and Coca-Cola. Jason has more than 13 years of experience in the industry. Prior to joining DAVID Miami, he worked at CP+B, Deutsch LA, and Zimmerman, and was a partner at Chalk. Danny has more than 10 years of ad industry experience and has previously worked at CP+B, BBDO, TBWA\Chiat\Day, and Wieden+Kennedy.
The newly established creative leadership team has been formed with talent who have helped create award-winning work and elevate the creative reputation of DAVID Miami since the launch of the company.
Carmen Rodriguez has been promoted to Head of Account Management and will be responsible for leading that department while being involved in key projects with her group of Account Directors across the agency. Since her start at DAVID Miami in December 2016, Carmen has been responsible for spearheading the Burger King group of accounts, including Burger King US, UK, and Global. She's also led ABI's group of accounts, including Budweiser and Modelo, which DAVID Miami won last year.
Veronica Beach, Head of Global Production, who was recently named as #4 on Business Insider's Most Creative Women in Advertising list, will also be adding more talent to her team and will be taking on more responsibilities at the company. Veronica has also been a core part of DAVID's founding story
Also, DAVID Miami will be strengthening their strategy and HR team, led by the agency's Director of Strategic Planning Jon Carlaw, and Jordan Peabody, the agency's Talent Director, respectively.
“Since we opened our doors in 2014, DAVID Miami has accomplished the unimaginable. We’ve continuously acted on our obsession for creating outstanding work for our brave clients, and we’re excited about our leadership teams and look forward to creating more industry firsts," said DAVID's Chairman and Co-Founder Fernando Musa.
In 2017 alone, DAVID Miami won 26 Cannes Lions awards, including two Grand Prix awards for Burger King, as well as a number of awards at the Clios (including two Grand Clios), D&AD, The One Show, and the ANDY Awards. Most recently, it was named Ad Age's Agency Innovator of the Year and Adweek's Breakthrough Agency of the Year, as well as the #2 Agency in the US and #4 Global Agency in 2017's Cannes Creativity Report. Within the last year, DAVID Miami has also added clients including Soap & Glory, Budweiser projects in the US, and Modelo Especial in Mexico. This news comes on the heels of their first Super Bowl spot for Budweiser which was named #3 on USA Today’s Ad Meter.