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David Masters starts the party for Pro Evo 2013

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The new HLA signing creates an epic rooftop party for one of the world’s best football stars

David Masters starts the party for Pro Evo 2013


HLAʼs newest signing, David Masters has created the ultimate urban rooftop party for Pro Evolution Soccerʼs new 90ʼ commercial featuring Cristiano Ronaldo.
ʻRooftop Rebelsʼ is part of a massive global campaign conceived by Frontroom, London. Filmed in locations across Madrid, the spot follows a gang of friends gathering essential party elements from across the city for a huge gaming event hosted by the international footballing legend.
Set to a specially composed track from budding Indie star Alex Vargas, Davidʼs distinctive high-energy style and his skill for capturing unexpected moments enhances the buzz and build-up perfectly and culminates in an atmospheric night of rooftop revelry.

View Rooftop Rebels here.


Agency: Frontroom, London
Agency Producer: Jon Crane
Creative Director: Jackie Davis
Copywriter: Mark Fretten
Art Director: Regan Warner
Production Co.: HLA
Director: David Masters
Producer: Tim Daukes
Executive Producer: Mike Wells
DOP: Jonathan Bloom
Editor: Brian Dowd
Post Production: Rushes


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