David Masters Debuts Bell Olympic Spot with HLA

HLAʼs newest signing David Masters has joined forces with Leo Burnett Toronto and The Mill

London, to create a dynamic and fast-paced Olympics TVC for Canadian telecommunications superbrand, Bell.

 

ʻBrought To Lifeʼ is an energetic, effects led commercial, set around iconic London landmarks. Filmed during an unprecedented sunny spell, David captured the optimistic, upbeat vibe of the capital. The vibrant live action footage, shot by Alex Barber, was given an Olympic worthy shakeup by The Mill, and it was transformed into a rapid and seamless journey across a galaxy of devices.

 

David, a former writer, joined HLA earlier this year with producer Tim Daukes, following an award-winning series of spots for Nokia. This ad for Bell showcases his strong visual style alongside his

expert understanding of a highly creative post-production process.

 

Check out the spot here: http://bit.ly/QKWJNv

 

 

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