DAVID Madrid Named Agency of Record for Burger King Spain and Portugal

BURGER KING Spain and Portugal, a leading brand in the catering sector and one of the most outstanding brands in recent years in terms of creativity and results, today announced that it has awarded its digital accounts, as well as TV, radio, OOH and visuals, with DAVID Madrid. 

DAVID already works globally with the American offices, and is now adding the local account of Spain and Portugal to its portfolio, which according to DAVID’s partner and global CCO Pancho Cassis, “will be a very nice challenge for the Madrid office, and a very exciting project for the whole DAVID family. USA and Brazil are already doing great work for the brand and business, and we’re excited to see the results increase more and more.”

Bianca Shen, chief marketing officer at Restaurant Brands Iberia, says: “working with the DAVID team in recent years has been wonderful, so this was a very natural decision. In addition, having DAVID in Europe is a great strategic advantage for the company for all the synergies we can obtain across offices.”

The new partnership is already paying off, as can be seen with the duos first campaign 'La Toma de Avila'. Burger King went to the most carnivorous city in Spain to launch Rebel WHOPPER, its first plant-based hamburger, generating high engagement and conversation on social networks and ultimately trending in its region.