Tue, 06 Apr 2021 14:09:45 GMT
TBWA\MCR created the campaign for David Lloyd Clubs with production by The Mob, under the strapline 'It’s time to give yourself some DLC' - defying the standard image presented by fitness groups which focus on intensity and excitement, offering relaxation and sense of community.
At its centre is a host of 10-second TV spots directed by Jason Fisher-Jones, featuring no voiceover or music, showing off the impact some TLC has on how you feel and think.
Post-production and sound for the campaign was handled by Rabble Post.
Lisa Nichols, ECD at TBWA\MCR, said: “David Lloyd Clubs offer a unique space to get back to feeling like yourself. We wanted our campaign to simply and clearly help viewers and listeners feel just a tiny bit of that David Lloyd Clubs experience.”
Categories: Gyms, Sports and LeisureThe Mob, Tue, 06 Apr 2021 14:09:45 GMT