Creative in association withGear Seven Creative Channel
David Jones Promotes Autumn 2017 Season With New 'Live Outside the Seasons' Campaign via TBWA Sydney/MAUD
Advertising Agency
Sydney, Australia
Campaign was directed by Ujin Lin and features American supermodel Karlie Kloss.
David Jones has put to air a new campaign 'Live Outside the Seasons' promoting the new Autumn/Winter 2017 season collection, featuring US supermodel Karlie Kloss.

The commercial was created by agency TBWA Sydney/MAUD, directed by UK based Ujin Lin and produced by Australian production company Exit Films.

CARLA ZAMPATTI 'Royal Heraldry' faux fur shrug $449 (1).jpgAs the star of the campaign, Kloss is seen transitioning between the weather conditions, proving that our seasons refuse to be defined. From a dark and stormy setting, to warm, sizzling heat, Kloss moves and lives outside the boundaries of typical seasons and showcases David Jones' latest fashion, which is as versatile and dynamic as the weather.

Set in varying conditions, the videos follow Kloss alongside key talent Ruby-Jean Wilson, Yifan Zhang and Zoe Barnard as they battle against the elements in new Australian and international designer fashion.

Says David Collins, group executive of merchandise, David Jones: "Australians increasingly appreciate the realities of unseasonable weather MACGRAW 'Bloom' blouse $525, 'Daisy Chain' short skirt $765. BALENCIAGA 'Edge Chain' wallet $1999 (1).jpgand David Jones' AW17 campaign speaks to that. With international supermodel Karlie Kloss as this season's face; our campaign has showcased our exclusive Australian and international designers and their strongest pieces from AW17, displaying the versatility of our ranges in dressing and across climates and seasons."

Complementing the motion pieces, this season's still campaign also features David Jones ambassadors Jessica Gomes and Jesinta Campbell. Shot by celebrated Australian photographer, Hannah Scott Stevenson and styled by JONES Magazine fashion director, Thelma McQuillan, the campaign effortlessly displays key trends which this season include bomber jackets, vintage-inspired florals and blush and dusty pinks.

Showcasing the impressive stable of brands available at David Jones, the campaign features exclusive Australian designers including new designers Karen Walker and Macgraw, as well as Zimmermann, Carla Zampatti, Camilla, Lover, Romance Was Born, Viktoria & Woods, Camilla and Marc, Bec & Bridge, Dion Lee and international designers Valentino, Balenciaga, Aquazzura, Frame, Chloe and Alaia.

Creative Agency - TBWA Sydney/ MAUD
Production Company - EXIT FILMS
Film Director - Ujin Lin
Film producer: Melanie Reardon
Stills Photographer - Hannah Scott- Stevenson
Stylist - Thelma McQuillan
Post Production: The Editors
Music Production: We Are Cotton Club
Composer: Henry Parsley