David Helman Directs ‘Cuba Made Me’ Spot for Havana Club and M&C Saatchi

Partizan director David Helman’s vibrant new commercial for Havana Club instantly transports you to the city streets of the rum’s namesake.

With a mixture of stills photography and 16mm film, David bottles the laid back attitudes of the Cuban locals, while reminding us that Havana Club rum is synonymous with the people of Havana.

The textured spot shows us that Havana Club is so much more than just a brand - it is a lifestyle.