David Denham, a strategist whose experience includes impacting business growth for world-class brands including PepsiCo, Miller Brewing Company and Colgate-Palmolive, has been named President of Minneapolis-based Peterson Milla Hooks, an independent agency.
Denham joins PMH from space150 where he was most recently President and Chief Strategy Officer. He spent the past two years at space150, which he joined in 2013 from Colle+McVoy where he was Director, Strategic Growth. Before that, Denham was principal consultant at Faith Popcorn’s BrainReserve strategy firm in New York.
Reporting to PMH creative director and founder Dave Peterson, Denham replaces Tom Nowak who left PMH earlier this year to become Chief Creative Officer at Best Buy. In his new role, Denham will oversee all agency disciplines and initiatives.
“David’s digital and integrated marketing chops will be huge for PMH and our clients,” said Peterson. “He’s got super-smarts mixed with a crazy passion for creative, which undoubtedly, will meet our clients’ calls for even more disruptive thinking.”
Founded in 1989, PMH has a rich heritage in retail marketing and is best known for building Target into an iconic brand over a 20-year relationship. The agency is known for iconic work for major retailers including Gap, Fossil, Kohl’s and Mattel.
Calling PMH an “agency for brands who want to lead,” Denham said he was attracted to the position at PMH because of the shop’s creative prowess on campaigns that resonate with consumers.
“Clients are increasingly challenged with reaching consumers on multiple connection points,” Denham said. “PMH will continue to extend its creative strength across an integrated landscape, with an eye toward delivering ideas and content that stir people and create desire for brands.”