Fri, 05 May 2017 14:44:15 GMT
The new brand campaign for M&S - the first created by Valenstein & Fatt (Grey London) - launched this week, with the agency commissioning Soundtree Music to create the soundtrack. Directed by Francois Rousselet for Riff Raff Films, the film required a soundtrack to land at the heart of the story, in our life’s journey – to grab it, make the most of every moment and in a world of abundance – to spend life well.
Working with David Bowie’s Rebel Rebel was the icing on a beautiful cake for the creative team at Soundtree, but to be in a position to use that kind of original material also carried responsibility. Creating the balance of respect to the original work and artist and also to create something new with it - serving the narrative of the film, was handed to Soundtree’s Luis Almau.
Time well spent indeed.
Arranger: Luis Almau
Music Production: Soundtree Music
Editor: Dominic Leung
Edit Company: Trim
Director: François Rousselet
Production Company: Riff Raff Films
Producer: Cathy Hood
Executive Producer: Matthew Fone
Creative Agency: Valenstein & Fatt
Client Director: Danielle Noël, Thom Whitaker
Chief Creative Officer: Vicki Maguire
Producers: Marcus Eley, James Plaxton
Genres: Music & Sound Design
Categories: Retail and Restaurants , Retail StoresSoundtree, Fri, 05 May 2017 14:44:15 GMT