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David Bowie’s ‘Rebel Rebel’ Soundtracks M&S’ New Brand Proposition

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Soundtree Music were commissioned by Valenstein & Fatt, and the track was arranged by Luis Almau

David Bowie’s ‘Rebel Rebel’ Soundtracks M&S’ New Brand Proposition

The new brand campaign for M&S - the first created by Valenstein & Fatt (Grey London) - launched this week, with the agency commissioning Soundtree Music to create the soundtrack. Directed by Francois Rousselet for Riff Raff Films, the film required a soundtrack to land at the heart of the story, in our life’s journey – to grab it, make the most of every moment and in a world of abundance – to spend life well.

Working with David Bowie’s Rebel Rebel was the icing on a beautiful cake for the creative team at Soundtree, but to be in a position to use that kind of original material also carried responsibility. Creating the balance of respect to the original work and artist and also to create something new with it - serving the narrative of the film, was handed to Soundtree’s Luis Almau.

Time well spent indeed.

video
Life is short. Spend it well.....
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Music

Arranger: Luis Almau

Music Production: Soundtree Music

Offline

Editor: Dominic Leung

Edit Company: Trim

Client

Advertiser: M&S

Production Company

Director: François Rousselet

Production Company: Riff Raff Films

Producer: Cathy Hood

Executive Producer: Matthew Fone

Creative Agency

Creative Agency: Valenstein & Fatt

Client Director: Danielle Noël, Thom Whitaker

Chief Creative Officer: Vicki Maguire

Producers: Marcus Eley, James Plaxton

Genres: Music & Sound Design

Categories: Retail and Restaurants , Retail Stores

Soundtree, Fri, 05 May 2017 14:44:15 GMT