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David Beckham Stars in Undies for H&M Film

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Guy Ritchie directs short to promote Beckham’s new line of underwear

David Beckham Stars in Undies for H&M Film

 

Director of ‘Lock, Stock & Two Smoking Barrels’ Guy Ritchie has directed a short film for H&M, which stars recent Paris Saint-Germain star David Beckham.
 
It’s definitely one for the ladies – the film is to promote the footballer’s new branded line of underwear for the high street shop. And in true form, he spends the vast majority of the two-minute film darting around in a fairly scant pair of pants. 
 
 
H&M’s in-house team created the piece. It is viewable on H&M’s YouTube channel, but is also set to be launched online. 
 
Credits
 
Director: Guy Ritchie (Repped by Independent in the UK)
Creative: H&M in-house
VFX:MPC
Colour Grade: Jean Clement Soret
Soundtrack: Foster The People – Don’t Stop (The Color On The Walls)
 
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Genres: People

Categories: Clothing and Fashion, Underwear

lbbonline.com, Thu, 07 Feb 2013 09:17:07 GMT