Guy Ritchie directs short to promote Beckham’s new line of underwear
Director of ‘Lock, Stock & Two Smoking Barrels’ Guy Ritchie has directed a short film for H&M, which stars recent Paris Saint-Germain star David Beckham.
It’s definitely one for the ladies – the film is to promote the footballer’s new branded line of underwear for the high street shop. And in true form, he spends the vast majority of the two-minute film darting around in a fairly scant pair of pants.
H&M’s in-house team created the piece. It is viewable on H&M’s YouTube channel, but is also set to be launched online.
Director: Guy Ritchie (Repped by Independent in the UK)
Creative: H&M in-house
Colour Grade: Jean Clement Soret
Soundtrack: Foster The People – Don’t Stop (The Color On The Walls)