David Beckham Rallies the Town for Deutsch LA's Sprint Wireless Ad

Yesterday Sprint introduced the wireless industry’s first-ever “All-In” pricing plan, underscoring the company’s commitment to making wireless simpler, clearer and more straightforward for consumers. All-In Wireless counters the wireless industry’s current way of advertising by providing one clear monthly price for a smartphone and unlimited talk, text and high-speed data.

With All-In Wireless, consumers pay $80 per month for a wireless device and unlimited talk, text and high-speed data – the two most significant components on any wireless bill.

“We understand how frustrating and confusing shopping for wireless can be. At Sprint, we are doing things differently,” said Marcelo Claure, Sprint CEO.  “We are telling customers, ‘This is your All-In price.’ So when they walk into our store or visit our website, they will see that $80 includes a smartphone and an unlimited plan to do the most important things they are going to do with the phone for an entire month: make calls, watch videos, listen to music, text a friend – you name it.”

Claure continued, “If you went to a restaurant that advertised a cheeseburger for 99-cents, but when you show up, they said it’s an extra $2 for the bun or $1 for lettuce, you would feel misled. Yet, that’s what the industry has been doing with its wireless plans. Why can’t everyone just advertise the full price of both the plan and the smartphone – an All-In plan? That was the idea behind what we’ve created.”

Sprint will promote All-In Wireless with advertising featuring international sports star and entrepreneur David Beckham. In the ads, Beckham goes from store to store, asking for a simple wireless plan with a consistent monthly cost. He is met with confusion and frustration at every stop – until he gets to a Sprint store, where he is offered All-In Wireless.

“When Marcelo and I talked, he said that for most people, buying a cell phone can be one of the most frustrating experiences imaginable,” Beckham said.  “People want simple, honest and straightforward plans, but instead they get confusion. With Sprint All-In the aim is to make things simple and deliver value for people.”

The ads featuring Beckham launched last night during the U.S. Women’s World Cup Match on the FOX Network.

“It’s a genuine pleasure to work with such a dynamic and forward-thinking company.  I really enjoyed making the advert and hopefully people will enjoy it too,” Beckham added.