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Creative in association withGear Seven
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David Beckham Channels the Spirit of Miami to Launch New Eyewear Collection

11/03/2021
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Music & Sound
London, UK
113
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YOUTH MODE provides the soundtrack for new spot directed by James Turner
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David Beckham has launched his latest eyewear collection. The SS21 range is inspired by the energy of Miami, the collection features sophisticated retro and modern eyewear for the contemporary man. 

David Beckham comments: "Miami has the most incredible energy and people and was always going to be the home for my football club, which we have named Inter Miami CF. Miami is a place where the people have a true passion for the joy of life. It is a city that has a vibrant art and culture scene and it’s these characteristics that have influenced the design of this season’s eyewear."

YOUTH MODE continued its partnership with David Beckham by sourcing and licensing the soundtrack.

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