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David Attenborough Becomes Latest Citizen of The Trash Isles

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Ecology awareness-focused initiative created by AMV BBDO for and in conjunction with Ladbible and The Plastic Oceans Foundation

David Attenborough Becomes Latest Citizen of The Trash Isles
The world’s most renowned environmentalist, Sir David Attenborough, joins fellow citizens Al Gore, Sir Mo Farah and Dame Judi Dench to give the country made entirely of trash some serious support.

The Trash Isles, created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation, has been attracting big names to the countries cause and it now has more citizens than 27 other countries', having overtaken Samoa in population size and breathing down Iceland’s neck.

This support has not only been creating waves in the media but at the United Nations Headquarters, where The Spokesmen for The Secretary General was questioned about The Trash Isles and described it as “An innovative way to raise awareness of a problem that is often not seen”

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Creative Agency

Creative Agency: AMV BBDO

Copywriter: Michael Hughes

Art Director: Dalatando Almedia

Producer: Greg Kates

Executive Creative Director: Adrian Rossi and Alex Grieve

Designer: Mario Kerkstra

Client

Advertiser: LADBible & The Plastic Oceans Foundation

Genres: People, Scenic

Categories: Environment, Corporate, Social and PSAs

AMV BBDO, Fri, 16 Mar 2018 16:48:48 GMT