David Attenborough Becomes Latest Citizen of The Trash Isles
Ecology awareness-focused initiative created by AMV BBDO for and in conjunction with Ladbible and The Plastic Oceans Foundation
The world’s most renowned environmentalist, Sir David Attenborough, joins fellow citizens Al Gore, Sir Mo Farah and Dame Judi Dench to give the country made entirely of trash some serious support.
The Trash Isles, created by AMV BBDO for and in conjunction with the LADBible
and The Plastic Oceans Foundation, has been attracting big names to the countries cause and it now has more citizens than 27 other countries', having overtaken Samoa in population size and breathing down Iceland’s neck.
This support has not only been creating waves in the media but at the United Nations Headquarters, where The Spokesmen for The Secretary General was questioned about The Trash Isles and described it as “An innovative way to raise awareness of a problem that is often not seen”
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Creative Agency: AMV BBDO
Copywriter: Michael Hughes
Art Director: Dalatando Almedia
Producer: Greg Kates
Executive Creative Director: Adrian Rossi and Alex Grieve
Designer: Mario Kerkstra
Advertiser: LADBible & The Plastic Oceans Foundation
Genres: People, Scenic
Categories: Environment, Corporate, Social and PSAsAMV BBDO, Fri, 16 Mar 2018 16:48:48 GMT