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Dave Says Pie Was 'Not Bad' in New Spot For ALDI

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The latest execution in ALDI's 'Good Different' platform from BMF, Sydney

Dave Says Pie Was 'Not Bad' in New Spot For ALDI
ALDI's success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews ALDI Testers Club was inviting shopper feedback and using it to develop better quality products.

As part of the Good Different brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is 'not bad' the world knows that it is in fact incredible.

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Post Production / VFX

Post Production Company: Arc Edit (offline) and Alt VFX (grade/online)

Production Company

Director: Steve Ayson

DOP: Germain McMicking

Executive Producers: Loren Bradley and Edward Pontifex

Partner: Wilf Sweetland

Photographer : Peter Sciberras

Producer: Cindy Kavanagh

Production Company: The Sweet Shop


Sound Design: Rumble Studios

Creative Agency

Art Buyer: Basir Salleh

Art Director: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad

Copywriter: David Fraser, Tom Johnson and Millicent Malcolm

Creative Agency: BMF

Designer: Matthew Hughes

Executive Creative Director: Cam Blackley

Executive Planning Director: Christina Aventi

Group Account Directors: Toby Hussey

Managing Director: Stephen McArdle

TV Producer: Jenny Lee Archer

Associate Creative Director: Rosita Rawnsley-Mason

BMF, Mon, 17 Jul 2017 02:56:21 GMT