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Dave Says Pie Was 'Not Bad' in New Spot For ALDI

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The latest execution in ALDI's 'Good Different' platform from BMF, Sydney

Dave Says Pie Was 'Not Bad' in New Spot For ALDI
ALDI's success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews ALDI Testers Club was inviting shopper feedback and using it to develop better quality products.

As part of the Good Different brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is 'not bad' the world knows that it is in fact incredible.




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BMF, Mon, 17 Jul 2017 02:56:21 GMT