Daughter Tries to Recreate Her Late Mother’s Famous Christmas Cake Recipe in Touching Gala Spot

For the first time ever, retail outlet Gala have entered into the very competitive Christmas ad arena, with a heartfelt film piece titled, 'The Recipe'. The ad was written and created by agency Verve|Showrunner, produced by 2021 Kinsale Sharks Production Company of the year, Banjoman, and directed by Claire Byrne, with original music from Video Blue.

The story of the 90-second film piece centres around a young girl, who with the help of her father, tries over and over again to recreate her late mother’s famous Christmas cake recipe. Each new baking attempt brings another disappointing result - and another trip to Gala - until she receives a very special surprise gift on Christmas eve. 

“Keeping the tradition of family recipes alive can help make loved ones feel close again at Christmas, giving you a warm sense and taste of nostalgia. But as recipes are lost, forgotten and misplaced, a bit of trial and error can come into play. Thankfully with 200 Galas across the country, there’s always one close by to pick up whatever the missing ingredients might be,” says Sam Moorhead, creative partner at Verve|Showrunner.