Dashlane Selects Dentsu X as Media Agency of Record

Dashlane has selected Dentsu X, part of the Dentsu Aegis Network, to lead its media efforts. Dashlane is a cross-platform password manager that allows you to live your best life online by providing a safe, simple way to store and fill passwords and personal information.

As Dashlane looks to bring its brand message to life in the US market, it requires a targeted mix of video, digital and out-of-home to reach consumers looking for a better solution to one of the greatest frustrations of the digital age.

Dentsu X, which is the fastest growing media brand in the world per RECMA, will leverage its experience-based planning expertise to develop ongoing, cross-channel activations for Dashlane. It will leverage not only its deep knowledge of media, but also culture and data. Dentsu X is the first and only agency to be built within the M1 platform. M1 is Dentsu Aegis Network’s proprietary database of personally identifiable information of 242 million US adult consumers.

Mike Herrera, head of growth, Dashlane said: “At this pivotal moment for Dashlane, getting the targeting right is absolutely crucial. Post Super Bowl, the Dentsu X team will take a data driven approach to amplify our message among qualified consumers using M1 people-based data. Tech influencers all know the value of Dashlane, and now American consumers will as well.”

Yuriy Boykiv, president, Dentsu X said: “There aren’t too many times in an agency’s history that you get to help tell the story of brand so potent and practical as Dashlane. They are making all of our lives simpler and better. We get to help propel that message on all fronts.”