Thu, 20 Mar 2014 10:53:23 GMT
The Force is strong with this campaign - TBWA\Hakuhodo has channelled its dark side to create a Star Wars-inspired project for the Nissan Juke. They’re allowing mere mortals to experience the power of the Sith with a digital ‘Force Simulator’ that lets users control movements without a keyboard or mouse.
The campaign has been created to celebrate the launch of the latest Nissan Juke, which features a brand new opalescent colour called ‘Midnight Purple’. Unlike the traditional colours, this Midnight Purple changes shade depending on the angle and lighting. The team at TBWA\Hakuhodo were keen to help consumers experience this new colour in a completely new way. By adopting the role of Darth Vader, the can move the car using the power of the force and watch as the colour changes.
Check out the Force Simulator here.
Brand: NISSAN "JUKE"
Title: THE FORCE SIMULATOR
CHIEF CREATIVE OFFICER: Miki Matsui
CREATIVE DIRECTOR: Takahiro Hosoda
COPYWRITER: Nobuhiro Arai
ART DIRECTOR: Gen Ishii(Neandertal)
AGENCY PRODUCER: Hirotaka Fukatsu,Shumpei Negami
DESIGNER: Tokiko Fujioji(Neandertal)
DESIGNER: Yuki Nakamura(Neandertal)
PRODUCTION COMPANY: Pyramid Film Quadra / BIRDMAN
INTERACTVE DIRECTOR: Tacrow Ito,Tskuma Hiraoka
WEB PRODUCER: Kazunori Mizobuchi
INTERACTVE ART DIRECTOR: Junya Hoshikawa
TECHNICAL DIRECTOR: Tomoya Takahashi
Web Designer: Gabriel Shiguemoto
CG Designer: Junichi Arakawa
Flash Developer: Tomoya Takahashi,Yuji Tamayama
Programmer: Koichi Takahashi
SOUND DESIGNER: Yuichiro Oku
Categories: Automotive, CarsTBWA Worldwide, Thu, 20 Mar 2014 10:53:23 GMT