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Darth Vader Invites Nissan Drivers to the Dark Side

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TBWA\Hakuhodo helps people feel the force with Star Wars-inspired campaign

Darth Vader Invites Nissan Drivers to the Dark Side


The Force is strong with this campaign - TBWA\Hakuhodo has channelled its dark side to create a Star Wars-inspired project for the Nissan Juke. They’re allowing mere mortals to experience the power of the Sith with a digital ‘Force Simulator’ that lets users control movements without a keyboard or mouse.

The campaign has been created to celebrate the launch of the latest Nissan Juke, which features a brand new opalescent colour called ‘Midnight Purple’. Unlike the traditional colours, this Midnight Purple changes shade depending on the angle and lighting. The team at TBWA\Hakuhodo were keen to help consumers experience this new colour in a completely new way. By adopting the role of Darth Vader, the can move the car using the power of the force and watch as the colour changes.

Check out the Force Simulator here.

Brand: NISSAN "JUKE"

Title: THE FORCE SIMULATOR

Agency: TBWA\HAKUHODO

CHIEF CREATIVE OFFICER: Miki Matsui

CREATIVE DIRECTOR: Takahiro Hosoda

COPYWRITER: Nobuhiro Arai

ART DIRECTOR: Gen Ishii(Neandertal)

AGENCY PRODUCER: Hirotaka Fukatsu,Shumpei Negami

DESIGNER: Tokiko Fujioji(Neandertal)

DESIGNER: Yuki Nakamura(Neandertal)

PRODUCTION COMPANY: Pyramid Film Quadra / BIRDMAN

INTERACTVE DIRECTOR: Tacrow Ito,Tskuma Hiraoka

WEB PRODUCER: Kazunori Mizobuchi 

INTERACTVE ART DIRECTOR: Junya Hoshikawa

TECHNICAL DIRECTOR: Tomoya Takahashi

Web Designer: Gabriel Shiguemoto

CG Designer: Junichi Arakawa

Flash Developer: Tomoya Takahashi,Yuji Tamayama

Programmer: Koichi Takahashi

SOUND DESIGNER: Yuichiro Oku




video
The Force Simulator: Case Study
view more - Creative
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Categories: Automotive, Cars

TBWA Worldwide, Thu, 20 Mar 2014 10:53:23 GMT