Special Group has released the next chapter in its ‘Unhappily Ever After’ campaign for Partners Life.

This story explains that Partners Life covers many of the things life might throw at you, with a grim twist on the well-known narrative, this time showing the consequences of a serious injury.

Like the success of the first story of Humpty, this tale of the loss of three tails, uses a classic nursery rhyme to talk to new parents who are at a point in their life where they’re considering getting insurance to cover all of life’s big possibilities.

Says Naomi Ballantyne, managing director, Partners Life: “With both Humpty and now this cute wee story, Flux have done an incredible job bringing people back to their childhood with a nostalgic storybook style. The look along with storytelling from Dave Fane, from bro’Town and 'What Now' evokes memories and feelings.”

Says Jonathan McMahon, ECD, Special Group: “This is a really powerful platform that allows us to talk about some pretty heavy themes in a really unique and beautifully crafted way. It’s a good reminder that sometimes insurance isn’t just for the loss of life, but sometimes for the loss of a tail… or three.”

Three Blind Mice is on air after an adult-appropriate 8pm.