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Dark Nursery Rhyme Has an 'Unhappily Ever After' in Film for NZ Life Insurance Brand

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The campaign for Kiwi parents was created by Special Group NZ and produced by Flux Media

Dark Nursery Rhyme Has an 'Unhappily Ever After' in Film for NZ Life Insurance Brand

Special Group has released the next chapter in its ‘Unhappily Ever After’ campaign for Partners Life.

This story explains that Partners Life covers many of the things life might throw at you, with a grim twist on the well-known narrative, this time showing the consequences of a serious injury.

Like the success of the first story of Humpty, this tale of the loss of three tails, uses a classic nursery rhyme to talk to new parents who are at a point in their life where they’re considering getting insurance to cover all of life’s big possibilities.


Says Naomi Ballantyne, managing director, Partners Life: “With both Humpty and now this cute wee story, Flux have done an incredible job bringing people back to their childhood with a nostalgic storybook style. The look along with storytelling from Dave Fane, from bro’Town and 'What Now' evokes memories and feelings.”

Says Jonathan McMahon, ECD, Special Group: “This is a really powerful platform that allows us to talk about some pretty heavy themes in a really unique and beautifully crafted way. It’s a good reminder that sometimes insurance isn’t just for the loss of life, but sometimes for the loss of a tail… or three.”

Three Blind Mice is on air after an adult-appropriate 8pm.

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Client: Partners Life

Managing Director: Naomi Ballantyne

Chief Commercial Officer: Tony Arthur

Chief Marketing Officer: Kris Ballantyne

General Manager, Marketing: Tina Morgan

Sponsorships Manager: Mika Ballantyne

Marketing Specialist: Gerhard van Graan

Brand Co-ordinator: Sophie Broom

Agency: Special Group New Zealand

CCO/CEO: Tony Bradbourne

Executive Creative Director: Lisa Fedyszyn

Executive Creative Director: Jonathan McMahon

Art Director: Till Dittmers

Copywriter: Jack Gravatt

Head of Client Service: Storm Day

Senior Business Director: Nick O’Donnell

Senior Business Manager: Hannah Ross

Senior Producer: Jo Kelly

Producer: Nicole Scopes

Producer: Emma Cutfield

Strategy Director: Nick Salter

Animation Production House: Flux Media

Director: Laban Dickinson

General Manager: Joshua Forsman

Design: Kevin Howdeshell & Kristen Howdeshell

2D Animation: Shane Taylor

2D Animation: Shannon Fahey

2D Animation: Dave Butler

Production Company Live Action: The Hood & Co

Director Live Action: James Rua

Producer Live Action: Caren Freeman

Audio Production House: Franklin Road

MD: Jonathan Mihaljevich

Music Composition: Sidney Kennedy

Head of Music & Sound Design: Shane Taipari

Music & Sound Supervisor: James Gibb

Genres: Animation

Categories: Insurance, Finance

Special Group Auckland, Thu, 11 Mar 2021 11:29:00 GMT