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Dark Horses Puts Some Pep into New Nissan Ariya Campaign

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Manchester City manager Pep Guardiola stars in spot from Dark Horses

Dark Horses Puts Some Pep into New Nissan Ariya Campaign

Dark Horses has created a new campaign for Nissan.

A new film focuses on the new Nissan Ariya driven by Manchester City manager Pep Guardiola. As he drives to work in the car, he passes shops with mannequins styled like him and service people acting in his famously known enthusiastic manner.

He arrives at work and steps out of the Ariya, the ‘Be More Pep’ end line displays, referencing that by driving the new Nissan Ariya people can be like Pep.

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Agency: Dark Horses

Production Company : The Gate

Director : Barry Kimber

Producer : Hollie Newton

Head of Production (Agency) : Andy Walsh

Executive Creative Director : Steve Howell

Creative Directors : Adam Burns & Paco Lopez

Creative team: Will Butler & Matt Adams

Chief Strategy Officer : Matt Readman

Brand Strategist : Simon Hanley

Business Director : Max Arkell

Account Director : Alex Fearn

Senior Account Manager : Harriet Hall

Partnership Agency: Fuse

Genres: Comedy

Categories: Automotive, Cars

Lucky Generals, Thu, 28 Apr 2022 11:29:16 GMT