Thu, 28 Apr 2022 11:29:16 GMT
Dark Horses has created a new campaign for Nissan.
A new film focuses on the new Nissan Ariya driven by Manchester City manager Pep Guardiola. As he drives to work in the car, he passes shops with mannequins styled like him and service people acting in his famously known enthusiastic manner.
He arrives at work and steps out of the Ariya, the ‘Be More Pep’ end line displays, referencing that by driving the new Nissan Ariya people can be like Pep.
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Agency: Dark Horses
Production Company : The Gate
Director : Barry Kimber
Producer : Hollie Newton
Head of Production (Agency) : Andy Walsh
Executive Creative Director : Steve Howell
Creative Directors : Adam Burns & Paco Lopez
Creative team: Will Butler & Matt Adams
Chief Strategy Officer : Matt Readman
Brand Strategist : Simon Hanley
Business Director : Max Arkell
Account Director : Alex Fearn
Senior Account Manager : Harriet Hall
Partnership Agency: Fuse
Categories: Automotive, CarsLucky Generals, Thu, 28 Apr 2022 11:29:16 GMT