Dark Horses Filmmaker Promotes NHS Charities Cup in Sentimental Film

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Dark Horses filmmaker Rob Sanderson, whose wife works for the NHS, creates emotional fundraising film at home starring his own family, promoting the NHS Charities Cup, the star-studded FIFA tournament created to raise money for the NHS
Dark Horses Filmmaker Promotes NHS Charities Cup in Sentimental Film
In the next stage of its campaign to promote the NHS Charities Cup, Dark Horses filmmaker Rob Sanderson has created a beautiful and emotional
fundraising film. Shot entirely in his own home following lockdown guidelines, it stars his son Fin and wife Holly, who works for the NHS. 

Backed by a beautiful song the film shows Holly putting on her cycling gear and heading out to work. While she is at her shift, Fin spends the day creating football shirts to wear together while watching the tournament. It ends with him presenting her the shirt as she gets home, before hugging her. It then shows the audience that they can donate £5 by texting UNITE5 to 7045 or £10 by texting UNITE10 to 70456.


Sanderson says: “Our morning routine is Holly cycling to work at the crack of dawn and Fin getting up to see her off. Then we’d usually start the
homeschooling schedule. This time, though, we made shirts and waited for it to get dark. We really liked the idea of putting all the energy people would usually spend supporting their football teams, into supporting the NHS. This inevitably means that you’ll need a shirt, and with the kids at home and the population rediscovering their handicraft skills, making your own seemed to be a great way to support the cup.”

The NHS Charities Together Cup, an ambitious FIFA tournament between a star-studded line-up of household names to raise funds for the NHS Charities Together Covid-19 Urgent Appeal. Sporting superstars who have signed up include John Terry, Ben Stokes, Dillian Whyte, Tony
Bellew, Leah Williamson and Jonny Brownlee, who will take on the likes of showbiz favourites Chris and Kem and a host of other celebrities.


Created and backed by a collective of brands (Lynx and BP), media companies (Reach PLC) and broadcasters (ITV) the tournament is a knockout FIFA ‘20 competition featuring eight teams, each comprising three celebs, with a public vote deciding which member represents them in a live-streamed one-on-one match. The first match took place on Monday 27th April. All matches will be streamed live online and on social media channels, here and by Reach PLC outlets including the Mirror, Express and Star newspapers, with captain interviews, build-up, results and highlights also available at the official website.

All proceeds go to the NHS Charities Together: Covid-19 Urgent Appeal which funds NHS charities around the country to support our heroic but desperately stretched NHS staff. Donations will be raised via donate buttons on games, highlights and news, direct calls to action from celebrity participants, and interactive in-game features. The initial aim is to raise £10 million, with none of the celebrities involved are taking a fee.
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PRODUCTION

Client: Covid-19 Urgent Appeal

Agency: Dark Horses

Creative Partner: Steve Howell

Creatives: Rob Sanderson, Eve De Haan and Stella Jonikaite

Director: Rob Sanderson

Agency producer: Jeremy Muthana

DoP: Rob Sanderson

Senior Account Director: Alex Nixon

Account Manager: Tia Sackett

Planner: Matt Readman

Production Company: Young Dukes

Colourist: Denny Cooper, Unit Studios

Sound Engineer: Ed Downham, Wave Studios

With thanks to: UNIT, Wave and Audio Networks

Categories: Charity, Corporate, Social and PSAs

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